Saudi Arabia's National Commercial Bank selects dna13 to provide advanced PR management solution



    Media Watch Middle East also joins dna13 growing content provider list

    OTTAWA, Nov. 5 /CNW/ - dna13, a provider of on-demand communications and
stakeholder management software, today announced that The National Commercial
Bank in the Kingdom of Saudi Arabia has selected dnaEnteprise(TM) to manage,
monitor and measure their media outreach, reputation and brand through dna13's
web-based, topic-centric, public relations application.
    The National Commercial Bank is the latest financial services company to
join the growing list of banking customers using dna13 software. Based in
Jeddah, The National Commercial Bank is the most prominent of Saudi banks and
was the first bank established in Saudi Arabia in 1953. By the end of 2006 it
operated 260 branches throughout the Kingdom, two international branches in
Beirut and Bahrain and three representative offices in London, Seoul and
Singapore, dedicated exclusively to providing Islamic Banking services. With
$41.5 Billion U.S. in assets, it serves more than 1.7 million clients and
provides approximately 110 ATMs and 8,200 Point of Sale Terminals.
    "As the largest bank in Saudi Arabia and with the largest customer base
of all financial institutions in the Kingdom, brand management is of the
utmost importance to our organization," said Chet Galpin, Chief Marketing
Officer of the National Commercial Bank. "We chose dna13 because of its unique
approach to managing campaigns and issues and its ability to let us monitor
existing news feeds we license from Media Watch Middle East."
    Media Watch Middle East joins dna13's comprehensive news content provider
list that also includes Thomson Corporation, LexisNexis, BurrellsLuce, PR
Newswire and Moreover Technologies. Media Watch Middle East is one of the
largest media monitoring and analysis services spanning 27 countries including
the Middle East, the Levant, Africa and the Indian Sub Continent, as well as
regional offices in Dubai, Cairo, Beirut, Amman, Baghdad and Mumbai. It serves
clients in 89 lines of business, political and social reporting, allowing it
to build an archive with more than 1.4 million news items that can be used for
historical research, baseline reporting and trend analysis.
    "A key part of National Commercial Bank's decision to choose dna13's
technology was our ability to seamlessly integrate Media Watch Middle East
into our software. Because we are content agnostic, we are able to provide
customers with content that best meets their needs," said Chris Johnson,
President and CEO, dna13. "They also chose dna13 because our all in one
software experience keeps their corporate communications, key spokespeople and
subject matter experts highly aligned throughout the public relations
lifecycle."

    About dna13:

    dna13 offers web-based communications and stakeholder management software
designed to help communications and PR professionals manage, monitor and
measure outreach and stakeholder relationships, that ultimately impact their
brand and corporate reputation. dna13 enables a systematic process for:
campaign and media relations management; real-time media monitoring; campaign
and media analytics; and stakeholder relationship management. dna13 software
is the preferred communication and PR management tool for multiple Fortune
1000 and emerging companies, state and local government and PR agencies. In
Canada, the dna13 application is syndicated by CNW Group, Canada's leading
supplier of time-critical news and information to the media and investment
communities. For more information please visit www.dna13.com or call
866.842.1723.





For further information:

For further information: Alecia O'Brien, dna13, (613) 562-0232 ext.231,
aobrien@dna13.com; Kathryn Schwab, PRceptive Communications, (613) 858-4407,
schwab2@sympatico.ca

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