Saskatchewan's Darwin Head to Shoot for $1 Million in TSN's Chevrolet Malibu Million Dollar Shootout Contest



    
        -  TSN and Chevrolet also to give away up to four new 2008
                          Chevrolet Malibu Hybrids  -
        -  Head chosen from 8.6 million total online entries, most
                            ever in TSN history  -
             -  Head to practice with Hall of Famer Bobby Orr  -
    

    TORONTO, Feb. 12 /CNW/ - He's 5'9" and 215 lbs., shoots left and
practically grew up at his local hockey rink. Now, the only thing standing
between 35-year-old sawmill worker Darwin Head of Prince Albert, SK, and a
cool million dollars is scoring 15 goals in 24 seconds, as he was named this
year's participant in TSN's second annual, international award-winning
million-dollar giveaway, the Chevrolet Malibu Million Dollar Shootout. As part
of the contest, Head will also have the chance to win up to four totally new
Chevrolet Malibu Hybrids - the 2008 North American Car of the Year - for
himself and his friends.
    The contest will air live nationally on TSN and TSN HD on February 27
during the first intermission of the game broadcast featuring Colorado @
Vancouver, which begins at 10 p.m. ET (7 p.m. PT).
    Head, a sawyer at Carrier Forest Products Ltd. in Prince Albert, was
randomly chosen from 8.6 million total online entries, far surpassing any
previous contest or promotional campaign on TSN.
    "I grew up watching and playing hockey. I have so many heroes who played
the game, I just hope I can score like them when it's all on the line," said
Head. "This is all so exciting. I've had a few sleepless nights since I
learned I'd be shooting for the million." During the first intermission, Head
and two friends - avid hockey player and cousin Lance Badger, and die-hard
Canucks fan Randy Bout - will head to centre ice, where they will each have 15
seconds to shoot 10 pucks at an open net (30 pucks in total). Depending on the
number of total goals scored as a group, prizes will be awarded as follows:
    
    -  5 goals - Head wins a 2008 Chevrolet Malibu Hybrid
    -  10 goals - Head, Badger and Bout win a 2008 Chevrolet Malibu Hybrid
    -  15 goals - Head, Badger, Bout and one in-arena fan attending the game
       at General Motors Place all win a 2008 Chevrolet Malibu Hybrid, for a
       total of four cars given away
    

    Immediately following the group shots at centre ice, Head will move back
to the far blue line where he will have 24 seconds to shoot 20 pucks into an
open net. If Head scores 15 or more goals within the allotted time, he will
win $1 million in a one-time payout.
    One day prior to the shootout, Head, Badger and Bout will hone their
wrist shots in a special one-hour practice session with Hall of Fame
defenceman and Chevrolet Hockey Ambassador Bobby Orr at General Motors Place
on February 26 at 4:30 p.m. ET (1:30 p.m. PT).
    A lifetime Saskatchewanian, Head grew up on the Mistawasis First Nation
reserve, located approximately 45 minutes west of Prince Albert. He started
playing hockey at age 10 and continued playing recreationally until he was 25
years old. Head, who entered the Chevy Silverado Million Dollar Shootout last
year, lives in Prince Albert with his wife Criste and their three children.
    TSN and Chevrolet are supporting the Chevrolet Malibu Million Dollar
Shootout with a multi-platform promotional strategy, featuring 30-second
promotional spots airing on TSN and TSN HD, along with a targeted PR/marketing
campaign, online creative and in-game mentions during all hockey broadcasts on
TSN. Last year's inaugural Chevy Silverado Million Dollar Shootout promotion
won a hat trick of accolades: a PROMAX North American Gold for Consumer
Promotion, a Media Innovation Certificate and an international Diamond Award
for Best Event Marketing Campaign.
    In December 2006, 29-year old registered nurse Jason Hall of London, ON,
guaranteed himself a happy New Year when he walked away with five brand-new
2007 Next Generation Chevy Silverado trucks for himself and four lucky hockey
fans, as part of TSN's first Chevy Silverado Million Dollar Shootout. Hall
also had the chance to shoot for $1 million, but was just one goal short of
the required 15 to win the grand prize of $1 million.

    About General Motors
    --------------------
    General Motors of Canada (GMCL) is engineering and manufacturing advanced
environmental technologies ranging from Active Fuel Management (cylinder
deactivation) and hybrid systems to E85 biofuel and fuel cell vehicles - more
than any other auto company right here in Canada. Headquartered in Oshawa,
Ontario, GMCL employs more than 19,000 people nationwide. GM of Canada
manufactures vehicles, vehicle powertrains, and markets the full range of
General Motors vehicles and related services through 743 dealerships and
retailers across Canada. Vehicles sold through this network include Chevrolet,
Buick, Pontiac, GMC, Saturn, Hummer, Saab and Cadillac.

    About TSN
    ---------
    TSN, a division of CTVglobemedia, is Canada's Sports Leader. Setting the
Canadian sports broadcasting standard, TSN's flagship news program,
SportsCentre, was voted the number-one source for sports news by sports fans
from across the country.(*) TSN's comprehensive broadcast schedule also features
the NHL and first three rounds of the Stanley Cup Playoffs; Toronto Maple
Leafs hockey; International Hockey including the IIHF World Junior
Championship; the Olympic Games through 2012; CFL including Friday Night
Football; NFL including Sunday and Monday Night Football; PGA TOUR and all
four golf Majors; Season of Champions Curling; NASCAR including the Daytona
500; Formula One including the Canadian Grand Prix; IRL including the Indy
500; Blue Jays baseball; Raptors basketball and the NBA Finals; Tennis and all
four Grand Slam events; EURO 2008 and UEFA Champions League Soccer; and HBO
World Championship boxing. TSN HD offers more sports coverage, more hours and
more events in High Definition than any other network in Canada, reinforcing
TSN's position as Canada's Sports Leader in High Definition. TSN is available
in 9 million households. TSN's programming and news content is also available
online at TSN.ca.

    (*)2005/2006 Roper Canada - Winter





For further information:

For further information: Andrea Goldstein, (w)(416) 332-7575, (c)(647)
224-8800, agoldstein@tsn.ca; Chobi Liang, (w)(416) 332-7584, (c)(416)
859-4738, cliang@tsn.ca; Simon Bassett, (w)(416) 332-7599, sbassett@tsn.ca


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