Sapient Ranked Second Largest Digital Agency in North America by Advertising Age



    Sapient Also Secures #2 Position in the 2007 New Media Service Ranking of
German Interactive Agencies and Multimedia Service Providers

    Recognition Underscores Rapid Worldwide Growth of Sapient's Experience
Marketing Practice

    CAMBRIDGE, MASS., April 30 /CNW/ - Sapient today announced that it was
named the second largest digital advertising agency in North America for the
second consecutive year by Advertising Age, the world's leading brand for news
and information on advertising, marketing and media. In addition, Sapient
secured the #2 position in the 2007 New Media Service Ranking of German
interactive agencies by the German Association for Digital Economy (BVDW).

    "This global recognition validates our formidable position as one of the
top performers in the interactive marketing sector," said Gaston Legorburu,
Sapient's chief creative officer. "We continue to win new marquee clients
while growing existing accounts across North America, Europe and India. This
momentum will continue as clients seek a new breed of digital agency -- one
that combines superior creative services with advanced technology and deep
program management - that can deliver personalized brand experiences and
measurable ROI-driven online marketing campaigns."

    Sapient's Experience Marketing practice currently serves hundreds of
clients worldwide, including Sony, Celebrity Cruises and Citibank, among
others. It has creative studios and offices based in key geographies,
including Miami, London, Los Angeles, New York, San Francisco, Boston, Munich,
Chicago and Toronto.

    Defining The New Breed of Digital Agency

    According to Legorburu, Sapient's rapid ascension as an innovative,
sought-after digital agency is due to three core strengths that have become
increasingly important to global brands:

    --  Blending outstanding creative and marketing strategy capabilities
with advanced technology services - including web design and delivery,
behavioral modeling and analytics, e-commerce, CRM systems, data warehousing,
database management and real-time media optimization. With this combination,
Sapient creates more effective online campaigns that produce better results
from the first compelling touchpoint through the entire business process at
the back end.

    --  Optimizing the relationships between the top seven online media
components - paid and natural search, online advertising, email, banners,
affiliates/networks and the web site. By ensuring that all seven components
work cooperatively and support one another within an online campaign, clients
can improve the ROI of their online media spend by as much as 40%.

    --  Measuring the effectiveness of an online campaign in real-time to
recalibrate and improve results immediately. Sapient's BridgeTrack(R)
marketing campaign management software provides clients with meaningful data
on their target markets, buyers and purchasing trends throughout the entire
campaign lifecycle.

    "There is a fundamental change in the way consumers engage and experience
brands," said Legorburu. "Gone are the days when a network TV ad alone would
guarantee rapid mindshare. Today, new technologies allow us to reach
multi-channel, multi-device customers in more effective ways than ever before.
Forward-thinking marketing organizations are partnering with digital agencies
in new ways to generate a whole new level of results."

    Sapient's Experience Marketing Practice

    Sapient's marketing services business -- Experience Marketing (EM) --
integrates creative marketing concepts with technology tools and platforms
that drive new customer acquisition, build loyalty and increase meaningful
dialogue between brands and their customers. The EM practice is a new breed of
digital agency, providing a full range of services including interactive
experiences, online and offline media strategy, real-time campaign
optimization, sophisticated analytics and database management, as well as Web
site design and delivery. http://www.sapient.com/clients/Client+Success.htm.

    About Sapient

    Sapient helps clients innovate their businesses in the areas of
marketing, business operations, and technology. Leveraging a unique approach,
breakthrough thinking, and disciplined execution, Sapient leads its industry
in delivering the right business results on time and on budget. Sapient works
with clients that are driven to make a difference, including BP, Essent
Energie, Harrah's Entertainment, Hilton International, Janus, National
Institutes of Health (NIH), Sony Electronics, the U.S. Marine Corps, and
Verizon.

    Founded in 1990, Sapient is headquartered in Cambridge, Massachusetts,
and operates across North America, Europe, and India. More information about
Sapient can be found at www.sapient.com.

    Sapient is a registered service mark of Sapient Corporation.




For further information:

For further information: Media: Sapient Gail Scibelli, +1 617-452-1911
gscibelli@sapient.com or CJP Communications Laurenn Vertal, +1 212-279-3115
ext. 219 lvertal@cjpcom.com

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SAPIENT

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