With a Snap of the Wrist, Sansa (R) Shaker(TM) Jumps From One Song to the
Next; Makes Sharing Music Easy Through Dual Headphone Jacks and Built-In
MILPITAS, CALIF., April 17 /CNW/ - SanDisk(R) Corporation (NASDAQ: SNDK),
the second largest seller of MP3 players in the United States, today announced
the new Sansa Shaker MP3 player designed for kids and families. A fun and
unique music player, the Sansa Shaker features many ways to enjoy and share
songs, including two headphone jacks, a built-in speaker to listen without ear
buds, and the ability to play SD(TM) cards loaded with your favorite music.
Changing songs on the player is a snap - or rather, a shake. Young music
lovers can impress their friends by shaking the device to jump to another
song, or use a simple controller band for moving forward and back through
their song library. A second band manipulates volume.
"Sansa Shaker brings a fresh approach to sharing and enjoying digital
music, at a price that's affordable for everyone in the family," said Keith
Washo, SanDisk retail product marketing manager. "This is part of SanDisk's
continuing strategy of introducing MP3 players for every lifestyle, with a
wide range of features and price points."
The Sansa Shaker is available in pink and blue; it comes equipped with a
USB cable, lanyard, five pre-loaded songs, and a colorful array of stickers so
kids can customize their device. The Sansa Shaker includes an AAA battery that
allows up to 15 hours(1) of battery life when using a single pair of
headphones. It also comes with a 512MB SD flash memory card which holds up to
125 MP3(2) songs.
The standard SD card slot makes it easy for kids and families to swap out
flash memory cards loaded with a variety of music, an especially helpful
feature for families that already have MP3 collections.
The Shaker is expected to be available in Canada in late May at a
manufacturer's suggested retail price of $45.00.
SanDisk is the original inventor of flash storage cards and is the
world's largest supplier of flash data storage card products, using its
patented, high-density flash memory and controller technology. SanDisk is
headquartered in Milpitas, CA and has operations worldwide, with more than
half its sales outside the U.S.
(1) Based on continuous playback at 128 kbps MP3; actual life and
performance may vary based on usage patterns.
(2) Approximation based on four-minute songs at 128 kbps MP3 playback
through single pair of headphones.
SanDisk's product and executive images can be downloaded from
http://www.sandisk.com/corporate/media.asp. The Sansa Shaker player is
intended for children 8 years old and up.
SanDisk's web site/home page address: http://www.sandisk.com
SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk
Corporation, registered in the United States and other countries. Sansa Shaker
and TrustedFlash are trademarks of SanDisk Corporation. SD and microSD are
trademarks. Other brand names mentioned herein are for identification purposes
only and may be the trademarks of their respective holder(s).
This press release contains certain forward-looking statements, including
expectations for new product introductions, applications, markets, and
customers that are based on our current expectations and involve numerous
risks and uncertainties that may cause these forward-looking statements to be
inaccurate. Risks that may cause these forward-looking statements to be
inaccurate include among others: market demand for our products may grow more
slowly than our expectations, there may be a slower adoption rate for these
products in new markets that we are targeting, our products may not perform as
expected, and the other risks detailed from time-to-time in our Securities and
Exchange Commission filings and reports, including, but not limited to, Form
10-K and our quarterly reports on Form 10-Q. We do not intend to update the
information contained in this press release.
For further information:
For further information: Cohn & Wolfe Daniela Gentile, 416-924-5700 ext.