New Pro-Level Memory Cards In SDHC and Memory Stick PRO Duo Formats Have
Fast Read/Write Speeds, Store Thousands of Photos And Hours Of Video
LAS VEGAS, March 8 /CNW/ - Ready for the newest digital still cameras and
camcorders, SanDisk(R) Corporation (NASDAQ: SNDK) today expanded its
award-winning SanDisk Extreme(R) III pro line with a 4-Gigabyte (GB)(1)
SDHC(TM) (SD High Capacity) Class 6 memory card and a 4-Gigabyte Memory Stick
PRO Duo(TM) card. As an added bonus, the SDHC card will be packaged with a
SanDisk MicroMate(TM) USB 2.0 Reader - a $20 value - so that users have a
one-stop solution for capturing, storing and transferring their images.
The announcement was made at the Photo Marketing Association (PMA) show
at the Las Vegas Convention Center, where SanDisk is displaying its
photographic products in Booth G191 on Level 1 of the South Hall.
A 4GB SanDisk Extreme III card can store more than 2,000 high-resolution
pictures or up to 8 hours of MPEG 4 video(2).
"The SanDisk Extreme III line has become a best-of-class standard for
professional photographers who demand speed, durability and reliability," said
Tanya Chuang, SanDisk's director of retail product marketing, global imaging
market. "Now we're raising the bar again with these new cards. And by
including an SDHC-compatible reader with each SDHC card, we're enabling users
to easily transfer images from their cameras to their computers."
Major camera manufacturers, including Canon, Nikon, Panasonic and Leica,
have already shipped or announced a variety of pro-level digital still cameras
that use the SDHC format, which is designed to allow for capacities greater
than 2GB. Consumer-oriented digital still and video cameras that use standard
SDHC cards have been available at retailers since last year. Devices must be
SDHC compatible in order to work with SDHC memory cards.
SanDisk Extreme III cards have won accolades and awards worldwide since
their introduction in 2004, and have been used by professional digital
photographers from the Winter Olympics to the Sahara Desert. The SanDisk
Extreme III 4GB SDHC card has a sequential read/write speed of 20 megabytes
(MB) per second(3), while the SanDisk Extreme III 4GB Memory Stick PRO Duo
card has a sequential read/write speed of 18 MB per second. Both cards are
designed for shooting in extreme temperatures (-13 to 185 degrees Fahrenheit
or -25 to 85 degrees Celsius), high altitudes and other demanding situations.
SanDisk Extreme III SDHC cards have a speed rating of Class 6, the
highest available, meaning that they have a minimum continuous data transfer
rate of 6MB/second(4). The speed rating system, adopted by the SD Association,
is intended to help consumers select the right card for the desired
application. It does not denote the fastest memory card.
Sony and SanDisk co-developed the Memory Stick PRO format, and SanDisk
manufactures its own Memory Stick PRO Duo cards.
All SanDisk Extreme III cards offer ESP Technology to streamline data
transfer, RescuePRO(R) software to recover accidentally deleted files and
images, a dedicated technical support telephone hotline and a limited lifetime
SanDisk's ultra-portable, high-performance MicroMate SDHC Reader, which
normally retails for $19.99, meets the new SDA 2.0 specifications and can
quickly move images from an SDHC card to a personal computer. It also reads
standard SD as well as SDHC flash memory cards. The reader is being bundled
with the 4GB SanDisk Extreme III SDHC card at no extra cost.
Suggested Pricing and Availability
Capacity CDN$ Availability
SanDisk Extreme III SDHC Bundle 4GB + MicroMate $167.99 April 2007
USB 2.0 Reader
SanDisk Extreme III MSPD 4 GB $215.99 April 2007
For additional information on SDHC, please visit SanDisk's website:
-- What is SDHC: http://www.sandisk.com/sdhc/SDHC.pdf
-- SDHC product information: http://www.sandisk.com/sdhc/
SanDisk is the original inventor of flash storage cards and is the
world's largest supplier of flash data storage card products, using its
patented, high-density flash memory and controller technology. SanDisk is
headquartered in Milpitas, California, and has operations worldwide, with more
than half of its sales outside the U.S.
(1) 1 gigabyte (GB) = 1 billion bytes.
(2) Approximations based on compressed JPEG images on a 5MP camera
(pictures) and hours of Super Fine MPEG 4 video (320 x 240, 384 kbps video).
Actual numbers may vary depending on camera model, resolution and compression.
(3) Based on SanDisk internal testing. 1 megabyte (MB) = 1 million bytes.
(4) The SDA speed class rating was developed to identify minimum data
transfer and latency requirements for a host application, and is generally
related to the emerging application of uninterrupted real-time video capture
(from camcorders and camera phones, for example) with an appropriately rated
SD card. By contrast, SanDisk's own minimum performance specifications apply
to sequential write and read operations in non-real-time applications such as
file transfers between a card and a computer or in digital cameras between the
camera's buffer and the card. Performance varies depending on host device.
SanDisk's web site/home page address: http://www.sandisk.com
SanDisk's product and executive images can be downloaded from
SanDisk, the SanDisk logo, SanDisk Extreme and RescuePRO are trademarks
of SanDisk Corporation, registered in the United States and other countries.
MicroMate is a trademark of SanDisk Corporation. SD and SDHC are trademarks.
Memory Stick PRO and Memory Stick PRO Duo are trademarks of Sony Corporation.
Other brand names mentioned herein are for identification purposes only and
may be the trademarks of their respective holder(s).
This press release contains certain forward-looking statements, including
expectations for new product introductions, applications, markets, and
customers that are based on our current expectations and involve numerous
risks and uncertainties that may cause these forward-looking statements to be
inaccurate. Risks that may cause these forward-looking statements to be
inaccurate include among others: market demand for our products may grow more
slowly than our expectations, there may be a slower adoption rate for these
products in new markets that we are targeting, these products may not perform
as expected, these products may not be available when expected or at the
prices expected, these products may not perform as expected, these products
may not be available when expected or at the prices expected, and the other
risks detailed from time-to-time in our Securities and Exchange Commission
filings and reports, including, but not limited to, Form 10-K and our
quarterly reports on Form 10-Q. We do not intend to update the information
contained in this press release.
For further information:
For further information: Cohn & Wolfe Daniela Gentile, 416-924-5700 ext.