SanDisk Announces the New Sansa View: a Sleek Video MP3 Player With Remarkable Features and Capacity at an Unbeatable Price



    MILPITAS, CALIF., September 10 /CNW/ - SanDisk(R) Corporation
(NASDAQ:  SNDK), the second largest seller of MP3 players in the United States,
today announced the new Sansa(R) View -- a video MP3 player with a vast array
of features and generous capacity, at an unbeatable price. The sleek-looking
Sansa View marries the finest MP3 player attributes with full-motion video
support (typically found in larger portable media players (PMPs)), a larger
screen, long battery life and generous capacity -- all in a thin,
easy-to-carry package. Expected to be available in October, the Sansa View
will carry a Canadian manufacturer's suggested retail price of $219.99 MSRP(a)
for a 16GB(b) flash-based player and $164.99 for the 8GB, far surpassing the
competition with respect to value and price.

    A significant step-up from the company's award-winning Sansa e200 music
player series, the slim Sansa View features music, photos, FM radio and audio
books, plus easy video transferring capabilities and hefty memory capabilities
of up to 24GB (by using an optional 8GB microSD/microSDHC card).(c)

    "The Sansa View is a new video MP3 player that combines all of the great
characteristics of an MP3 player with the video capabilities of a PMP, and
packs it into a pocketable device," said Eric Bone, vice president of
marketing for SanDisk's Sansa audio/video product line. "What's more, we're
once again showing that category-leading technology can still be very
affordable."

    SanDisk's Sansa View video player innovates beyond the typical video
loading procedure, making it easy for consumers to transfer videos natively
using widely available software. Most popular formats are supported via
embedded player functionality (H.264, WMV and MPEG4), or via a one-time
software download of the Sansa Media Converter which quickly transcodes
numerous video files, including DivX.

    Consumers can purchase and insert one of SanDisk's microSD/microSDHC
cards to play up to 24GB of music, video and photos on their Sansa View.
(Today, SanDisk microSD/microSDHC cards come with capacities of up to 8GB.) In
addition, the microSD card allows users to easily move their content to a cell
phone or other mobile device.

    An MP3 player at its core, the Sansa View device comes equipped with all
the soup-to-nuts features typically found in the Sansa audio line. The smooth,
backlit scroll wheel and vibrant 2.4" widescreen display make it easy to
navigate to: a music library; video collection; digital photos; digital FM
radio with 20 pre-sets; an integrated microphone and voice recording, and
Audible audiobooks.

    The device supports many music download and subscription services,
including Rhapsody To Go(R), Napster, eMusic and others.

    The Sansa View player will come in two capacities -- 8GB and 16GB -- and
is expected to be available from retailers in Canada in the fall with other
regions to follow shortly thereafter.

    
    Model              Expected Suggested  # of     Hours of    # of JPEG
                       Retail Price         songs(1) Video       photos(3)
                                           (MP3)     Playback(2)
    ----------------------------------------------------------------------
    Sansa View (8GB)                                12 two-hour
                       $164.99             2,000     movies     4000
    ----------------------------------------------------------------------
    Sansa View (16GB)                               24 two-hour
                       $219.99             4,000     movies     8000
    ----------------------------------------------------------------------
    

    The Sansa View was first announced last January at CES. In June, SanDisk
decided to re-scope the product to develop a player with new features and
functionality that best suit current consumer interests.

    SanDisk is the original inventor of flash storage cards and is the
world's largest supplier of flash data storage card products, using its
patented, high-density flash memory and controller technology. SanDisk is
headquartered in Milpitas, CA and has operations worldwide, with more than
half its sales outside the U.S.

    
    SANSA VIEW: SUMMARY OF FEATURES

    In addition to holding thousands of songs, the Sansa View includes a
     plethora of features to enhance the listening and viewing experience.

    MUSIC
    ----------------------------------------------------------------------
    -- Supports most audio formats, including MP3, protected and
     unprotected WMA, WAV, DRM-free MP3 downloads
            -- Gapless playback for smoother music transition

    -- Digital FM radio with 20 pre-sets
    -- Audible audiobook support

    VIDEO
    ----------------------------------------------------------------------
    -- Video compatibility with MPEG4, WMV, H.264
            -- Additionally, the Sansa Media Converter supports a large
             number of other video formats, including DivX

    -- Smooth video playback at 30 frames per second (fps)

    PHOTOS
    ----------------------------------------------------------------------
    -- Photo JPEG viewing capabilities - up to 16 megapixel

    OTHER UNIQUE ATTRIBUTES
    ----------------------------------------------------------------------
    -- Slim, thin and lightweight design for easy portability - 8.8mm at
     the slimmest part
    -- Vibrant, 2.4" TFT colour screen with 320x240 resolution
    -- Rechargeable, long-lasting lithium polymer battery for 35 hours of
     audio(4) and seven video(5)
    -- Voice recorder with built-in microphone
    -- MicroSD/SDHC(TM) expansion slot for additional memory capacity and
     content portability
    ----------------------------------------------------------------------
    

    (a) Manufacturer's Suggested Retail Price

    (b) 1 megabyte (MB) = 1 million bytes; 1 gigabyte (GB) = 1 billion bytes.

    (c) 8GB microSD/SDHC cards expect to be available in early fall (sold
separately)

    (1) Approximation based on 4 minute songs at 128 kbps MP3

    (2) Approximation based on 320x240 resolution, MPEG4 Simple Profile, 500
kbps

    (3) Based on 1.7MB average file size

    (4) Based on continuous playback at 128kbps MP3

    (5) Based on continuous playback at QVGA 512kbps H.264; battery life and
performance may vary depending upon usage and settings; battery not
replaceable.

    SanDisk's product and executive images can be downloaded from
http://www.sandisk.com/corporate/media.asp.

    SanDisk's web site/home page address: http://www.sandisk.com

    SanDisk, the SanDisk logo and Sansa are trademarks of SanDisk
Corporation, registered in the United States and other countries. microSD and
SDHC are trademarks. Other brand names mentioned herein are for identification
purposes only and may be the trademarks of their respective holder (s).

    This press release contains certain forward-looking statements, including
expectations for new product introductions, applications, markets, and
customers that are based on our current expectations and involve numerous
risks and uncertainties that may cause these forward-looking statements to be
inaccurate. Risks that may cause these forward-looking statements to be
inaccurate include among others: market demand for our products may grow more
slowly than our expectations or there may be a slower adoption rate for these
products in new markets that we are targeting, these products may not perform
as expected, these products may not be available when expected or at the
prices expected, and the other risks detailed from time-to-time in our
Securities and Exchange Commission filings and reports, including, but not
limited to, our Form 10-K and our quarterly reports on Form 10-Q. We do not
intend to update the information contained in this press release.

    MULTIMEDIA AVAILABLE:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=5488810




For further information:

For further information: Cohn & Wolfe Lorena Cordoba, 416-924-5700 ext.
4089 lorena.cordoba@cohnwolfe.ca

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SANDISK CORPORATION

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