Samsung's online TV Selector site gives solace to overwhelmed buyers



    Interactive advisor site finds ideal TV for anyone's living space

    TORONTO, Sept. 17 /CNW/ - Lost in the television market's infinite number
of choices? Canadian consumers can now take solace in a new, interactive
website that will find the ideal television for anyone's lifestyle and living
room.
    Samsung's TV Selector site will allow visitors to hunt down the perfect
TV format by asking them a few basic questions and recommending a number of
ideal TV solutions that match their viewing interests, room size and type,
décor, lighting conditions, and budget.
    "With so many options and so many variables to consider when buying a
television, consumers are unsure of what will best suit them and often
question whether they have the right format even after it's already been
purchased," said James Murphy, Senior Director of sales and marketing,
Consumer Electronics Division, Samsung Electronics Canada. "Samsung Canada is
trying to simplify the process so that consumers can feel empowered without
having to spend countless hours doing Internet research."
    Samsung, a leading brand of quality flat screen TVs, offers consumers
nearly 200 different models to choose from, including LCD, plasma, DLP and CRT
options. The new TV Selector site is designed to allow buyers to wade through
the numerous models without having to become audio-visual experts. Unlike
other, similar sites, Samsung's TV Selector does not assume visitors are
already well-versed in the language of flat-screen TV technology. However, for
the flat screen pro, an "expert" option is available, complete with
resolution, screen type, and size options.
    "Consumers can use the TV Selector before heading out to the store and
know what they want before walking through the door," said Murphy. "It's
Samsung's way of putting the fun back into buying a TV."
    Visitors are encouraged to play with the multitude of options available
to find the perfect fit for their home, including wall and furniture colours,
size and space options, and a piggybank metre to ensure the TV Selector
chooses a model to fit each visitor's individual budget. The TV Selector site
also guides visitors to the model matching their viewing interests, so that
they can find the TV best designed for watching sports, movies, or whatever
suits the interests of the visitor.
    The TV Selector site can be found at www.samsung.ca/myhdtv.

    About Samsung Electronics Canada

    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning, advanced
digital consumer electronics, information systems and telecommunications
products. SECA oversees the Canadian operations of Samsung's Consumer
Electronics Division, Information Technology Division and Wireless Terminals
Division. Samsung Electronics Co., Ltd is proud to be a global TOP Olympic
partner as the Wireless Communication Equipment Provider, having first become
a worldwide Olympic Sponsor in 1997. For more information, please visit
www.samsung.com/ca.





For further information:

For further information: Scott MacFadyen, Shannon Morton, APEX Public
Relations, (416) 924-4442 ext. 243, 253, smacfadyen@apexpr.com,
smorton@apexpr.com

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Samsung Electronics Canada Inc.

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