Samsung JACK offers the ultimate public display of connection



    Samsung Electronics Canada and Rogers Wireless Launch Smartphone Solution

    MISSISSAUGA, ON, Jan. 21 /CNW/ - Canadians looking for a superior,
all-in-one wireless device can take solace in Samsung Electronics Canada's
first smartphone. The Samsung i616, also known as the Samsung JACK, is
available exclusively from Rogers Wireless and is packed full with power and
functionality for all things business while laced with rich entertainment
features for media junkies.
    "The Samsung JACK is more than just a phone, it's a lifeline to all
things work and play," said Paul Brannen, General Manager, Wireless Terminal
Division, Samsung Electronics Canada. "It was designed for the on-the-go
customer who demands to be effortlessly and stylishly connected."

    Pocket-sized High-Speed Power
    -----------------------------
    Running on Rogers Wireless HSPA (High-Speed Packet Access) network and
operating on the Windows Mobile 6.0 Standard Edition platform, the Samsung
JACK provides quick and easy web access allowing users to browse websites and
downlink files at broadband-like speeds. It also gives users access to
Microsoft(R) Windows(R) based-applications and word editing capabilities, the
ability to transfer files from their PC and remote access to email. Through
ActiveSync, users can easily sync the Samsung JACK with their PC.

    Entertainment Full House
    ------------------------
    Jacked up with a wide selection of entertainment options, users can
listen to music, play games and view video clips on the go. With its
2.0 megapixel camera and stereo Bluetooth(R), the Samsung JACK can satisfy the
needs of just about any media junkie. With a full QWERTY keypad and the
instant messaging capabilities users can easily stay connected with friends
and family while on the run. Weighing 115 grams, and equipped with a 320 x 240
pixel colour display, it looks as good as it performs.

    Additional key features include:
    --------------------------------
    -  Stylish black casing
    -  Slim and slender design
    -  Windows Mobile 6.0 Standard Edition
    -  2.0 Megapixel camera and video recorder
    -  Bluetooth(R) capability
    -  Up to 2.5 hours of continuous talk time and 250 hours of standby
    time
    -  Expandable memory up to 4GB
    -  Messaging capabilities (Windows Live Messenger, SMS and MMS)
    -  3G-powered and operates on HSPA network
    -  Built-in GPS capability
    -  Operates on the GSM/GPRS technology platform

    "As Canada's leader in wireless data services, we are pleased once again
to expand our portfolio. The Windows Mobile enabled Samsung JACK, offers the
ability to access, edit and then send Microsoft(R) Office(R) documents such as
customer quotations, anywhere, anytime, saving users valuable time. The
Samsung JACK will give small to medium sized business customers and business
professionals wireless capability and the added benefit of doing more with
their time when they're out of the office and on the go," said John Boynton,
Senior Vice-President and Chief Marketing Officer, Rogers Wireless.

    Availability and Pricing
    ------------------------
    The Samsung JACK currently sells for $199.99 based on any 3-year
activation on a Voice plan, $40 or greater and an Email plan that is $40 or
greater, and/or any Voice and Email package that is $75 or greater. It is
available for purchase at Rogers Wireless dealers and retail locations across
Canada or online at www.rogers.com.

    About Samsung Electronics Canada
    --------------------------------
    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL and Hockey Night in Canada.





For further information:

For further information: Diane Medeiros, Scott MacFadyen, APEX Public
Relations for Samsung Electronics of Canada, Phone: (416) 924-4442 Ext. 234,
243, E-Mail: dmedeiros@apexpr.com, smacfadyen@apexpr.com; For customer service
inquiries, please call 1-800-SAMSUNG (1-800-726-7864), and for more
information, please visit www.samsung.ca

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Samsung Electronics Canada Inc.

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