Samsung calls on Canadians to get in touch with their instincts



    Wireless leader announces launch timing for innovative Samsung
    INSTINCT(TM)

    MISSISSAUGA, ON, July 3 /CNW/ - Canadians instinctively searching for a
new and innovative touch-control wireless device will find that their senses
are on the mark. Samsung, a world leader in wireless communications, will be
bringing its highly-anticipated, all-in-one Samsung INSTINCT device to Canada
this summer.
    Generating a lot of buzz south of the border, the INSTINCT will provide
Canadian users with the ultimate touch-screen mobile experience. From their
fingertips, Canadians can seamlessly and instantaneously stay connected to
family, friends and the office.
    "Millions of people around the world own Samsung wireless handsets. Our
company is known for its innovative, stylish and reliable wireless products
and now, with the upcoming launch of INSTINCT, we're raising the bar higher in
terms of delivering the ultimate mobile experience," said Paul Brannen,
General Manager, Wireless Terminals Division, Samsung Electronics Canada.

    Instinctively Intelligent:
    --------------------------
    INSTINCT is loaded with all the top wireless features including
turn-by-turn GPS navigation; full HTML browsing capabilities; enhanced
multimedia features for high quality movie and music enjoyment and faster
upload and download speeds via the EVDO Rev A network platform.

    
    The Samsung INSTINCT also features(*):

    -   Touch screen interface that also works with a Stylus
    -   Landscape full QWERTY keyboard with full resolution screen
    -   Turn-by-turn GPS navigation with service from select carriers
    -   Multimedia functionality allowing users to listen to music while they
        text or surf the web
    -   Live TV and radio streaming capabilities
    -   2.0 mega pixel camera with 4x digital zoom and video camcorder
    -   Full HTML browser
    -   Access web-based email through the web browser, similar to your
        desktop experience

    (*) Features subject to change prior to launch and may vary among
        carriers.
    

    For a sneak peak of the Samsung INSTINCT(TM), visit
www.samsung.com/instinct.

    About Samsung Electronics Canada
    --------------------------------
    Samsung Electronics Canada, Inc. (SECA), a wholly owned subsidiary of
Samsung Electronics Co., markets a broad range of award-winning digital
consumer electronics, information systems, telecommunications and home
appliance products.
    SECA upholds Samsung's mission to provide consumers with innovative
digital convergence products that possess exceptional technology, quality,
features, performance and value. The company oversees the Canadian operations
of Samsung's Consumer Electronics division, IT division, Home Appliance
division and Wireless Terminals division.
    Samsung has been a global TOP sponsor of the Olympic Games since 1997 and
has been a presenting sponsor of the Olympic Torch Relay since 2004. Also
through Samsung's Four Seasons of Hope charity, Samsung helps athletes and
celebrities raise funds for their respective charities, including the Wayne
Gretzky Foundation in Canada. Samsung is also a proud sponsor of Hockey Canada
and is the official HDTV sponsor of the NFL and Hockey Night in Canada.
    For customer service inquiries, please call 1-800-SAMSUNG
(1-800-726-7864), and for more information, please visit www.samsung.ca





For further information:

For further information: Scott MacFadyen, APEX Public Relations for
Samsung Electronics of Canada, Phone: (416) 924-4442 ext. 243, (416) 876-9198,
E-Mail: smacfadyen@apexpr.com


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