Sales of New HondaJet Expanded To Include Canadian Market



    Direct sales and service support plan announced for Canada

    GREENSBORO, NC, March 3 /CNW/ - Honda Aircraft Company, Inc., today
announced the expansion of sales of its advanced HondaJet throughout North
America with a direct sales and service support plan for the Canadian market.
    HondaJet sales to Canada will be handled directly from the Honda Aircraft
Company headquarters in Greensboro, North Carolina. Service support for
Canadian customers will be provided through the HondaJet service facilities in
the U.S. that are closest to the Canadian customers' location. Initial
deliveries of the HondaJet to Canadian customers are expected to begin by the
year 2012.
    "This is an important step to have our business plan in place in Canada,"
said Michimasa Fujino, president and CEO of Honda Aircraft Company, Inc. "We
are confident that we have established the basis for exceptional support that
will provide our customers with unparalleled quality and convenience."
    Honda Aircraft Company began U.S. sales of the HondaJet in October 2006
and quickly amassed orders for well over 100 units. In order to answer
increasing demand for the new business jet, the company is expanding sales to
now include both the Canadian and Mexican markets.

    About HondaJet

    HondaJet, Honda's first-ever commercial aircraft, lives up to the
company's reputation for dynamic performance together with superior
efficiency, delivering class-topping cruise speed and fuel efficiency, greater
luggage capacity and a more spacious cabin with seating for up to eight
people, compared to other products in the Very Light Jet (VLJ) class. All
major assembly and testing of the prototype HondaJet has been conducted at the
company's existing Greensboro, North Carolina, facility, which opened in 2001
as an extension of Honda's global R&D operations.
    Working closely with the Federal Aviation Administration (FAA), the Honda
Aircraft Company anticipates its first test flight of a conforming model in
early 2009, with the overall timetable calling for the achievement of type
certification in 2010. The company will begin deliveries of HondaJet to
customers in 2010.
    All HondaJet customer deliveries will take place at Honda Aircraft
Company's new world delivery center, currently under construction along with
its new world headquarters, R&D facility and production plant at the Piedmont
Triad International Airport in Greensboro, North Carolina. The world
headquarters and R&D facility are scheduled for completion this summer, with
the production plant and delivery center to be completed in late 2009.
    Worldwide HondaJet pilot training will be conducted in partnership with
Flight Safety International, which will include the development of a Level-D,
full-motion flight simulator for HondaJet. The first simulator will be
installed at Honda Aircraft Company's new headquarters facility. Additional
training facilities will be established in the future as HondaJet sales
continue to grow.
    The HondaJet features several innovations that are designed to help it
achieve better fuel efficiency, larger cabin and luggage space, and higher
cruise speed than conventional aircraft in its class. The result of 20 years
of aviation research by Honda, key HondaJet innovations include a patented
over-the-wing engine-mount configuration, a natural-laminar flow (NLF) wing
and fuselage nose, and an advanced all-composite fuselage structure.

    Honda Aircraft Company, Inc., is a wholly owned subsidiary of Honda Motor
Co., Ltd., the world's preeminent maker of fuel-efficient and low-emission
engines for automobiles, motorcycles, power equipment and marine applications.
With 134 manufacturing facilities in 28 countries worldwide, Honda now
attracts more than 23 million customers annually.

    More information about the new HondaJet is available at www.hondajet.com.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Richard Jacobs, (Honda Canada): (416) 287-4708;
Stephen Keeney, (Honda Aircraft Company): (336) 662-0246


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