Safeway to raise $1 million for local charities



    CALGARY, March 8 /CNW/ - Canada Safeway announced today that its
grassroots fundraising program titled Safeway "We Care" will raise $1 Million
dollars for charity this Saturday, March 10th, at its 212 Safeway stores in
Western Canada. Over 200 local charities and community causes will be the
direct recipients of 100% of all monies raised. A variety of employee driven,
in store activities will take place this week at local Safeway stores
including the sale of the popular $3 coupon book featuring over $100 in value
at Safeway.
    For the cost of a $3 cup of coffee, a difference will be made in Safeway
communities from Victoria, British Columbia to Thunder Bay, Ontario. To those
in our community who are in need, $3 can make a huge difference. $3 helps to
feed the homeless, $3 helps to make a child smile and $3 can help to drive a
senior to a lifesaving appointment.
    The Safeway We Care program was developed in 1998 and has since raised
$15 million for over 1,500 local charities. Annually, the employees at each
Safeway store select a local charity or cause to rally around, and together
with their chosen charity raise significant funds and awareness for their
cause.

    Canada Safeway operates 212 Safeway stores in Western Canada and provides
over $15 million in product and cash donations annually to charities including
Food Banks, Community Initiatives, Educational programs and Health Related
causes.





For further information:

For further information: CANADA SAFEWAY LIMITED, British Columbia,
Jennifer Sung, Public Affairs, Tel: (604) 301-2620; Alberta, Sara Bateman,
Public Affairs, Tel: (403) 730-3380; Saskatchewan, Manitoba & Northwestern
Ontario, Natalina Porpiglia, Public Affairs, Tel: (204) 487-5754

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Canada Safeway Limited

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