Safeway Raises Record Amount for Easter Seals



    
    $1,154,715 qualifies as the largest single gift made to Easter Seals from
    Canada Safeway
    

    TORONTO, May 12 /CNW/ - Easter Seals is pleased to announce that Safeway
Canada raised $1,154,715 to support Kid's Camps across Canada. During the
April 2009 campaign Canada Safeway customers were provided an opportunity to
donate at store checkstands. The campaign included awareness-raising messages
at retail and on the company's web site as well as in print and broadcast
advertising.
    "The results of our fundraising efforts are compelling evidence that
supporting Canadian children, youth and adults with disabilities is a priority
in the communities where we operate Safeway stores" said Chuck Mulvenna,
President and COO Canada Safeway Limited.
    "Providing this level of funding over a 5 week period is nothing less
than remarkable. It makes a very positive comment as to the fundraising
capabilities of both Safeway's staff and customers and their collective
support of children, youth and adults with disabilities" said Max Beck, CEO
Easter Seals Canada.
    Beck said the funds are earmarked for Easter Seals Kid's Camps to allow
for the expanded use of these facilities by children and their families living
with a disability. In addition to upgrading camp infrastructures Easters Seals
will now be able to establish new camp programs and replace equipment.

    Easter Seals is the leading non-profit provider of services for
individuals with developmental disabilities, physical and mental disabilities
and other special needs.
    For more than 85 years, Easter Seals has been offering help and hope to
children, youth and adults living with disabilities. Over 105,000 children,
youth and their families have received support and services in 2007.
    Through recreational experiences (Kid's Camps) training, education and
support services, Easter Seals creates life-changing solutions so that people
with disabilities can live, learn, work and play in their communities.





For further information:

For further information: Lisa Van Arem, National Director of
Development, or Max Beck, CEO, Easter Seals Canada, (416) 932-8382 ext 226

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Easter Seals Canada

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SAFEWAY CANADA

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