Sabre Travel Network and Porter Airlines bring Branded Fares to Canada



    First Canadian airline to use new feature will improve airline marketing,
    provide greater efficiency for travel agents

    SOUTHLAKE, TX, Oct. 29 /CNW/ - In a Canadian travel market first, Sabre
Travel Network and Porter Airlines this week will launch merchandising
capabilities allowing the airline to more broadly and powerfully promote their
fare brands to Sabre-Connected travel agents.
    Sabre Branded Fares provides Porter the ability to promote the specific
attributes and value of their various fare groups to travel agencies and
travellers. This new way to display fares is completely integrated into the
desktop workflow of Sabre-Connected travel agents, allowing the Toronto-based
carrier to simplify its fare structure for travellers and travel agents
selling their products.
    Robert Deluce, president and CEO of Porter Airlines, said meeting the
efficiency needs of travel agents is important to the airline and Sabre
delivers that capability.
    "We have continued to experience excellent growth in Canada and it's
important for our ongoing success to use leading technology solutions like
Sabre Branded Fares," said Deluce. "Sabre is the first to bring this efficient
technology to the Canadian marketplace, which benefits travellers, travel
agents and our airline as we build our brand in the competitive landscape."
    Porter also recently signed a full-content agreement with Sabre Travel
Network. Additionally, Porter will continue to work closely with Sabre Travel
Network as they launch more unique merchandising innovations that deliver
incremental value and revenue to airlines.
    "The ability to brand fares to travel agencies and travelers, along with
other merchandising capabilities, continues to emerge as an integral part of
strategic plans for airlines as a point of differentiation," said Hugh Jones,
chief operating officer of Sabre Travel Network. "Through Sabre Branded Fares,
airlines can clearly communicate attributes and value that set them apart from
competitors both locally and globally."

    About Sabre Travel Network

    Sabre Travel Network, a Sabre Holdings company, provides the most
comprehensive end-to-end solutions for corporate and leisure travel. The Sabre
GDS is the foundation for these solutions, providing a ready-built efficient
marketplace that connects travel suppliers, including hundreds of airlines and
thousands of hotels, with more than 50,000 travel agency locations.
    Key brands of Sabre Travel Network include GetThere, for corporate travel
reservation technology; Jurni Network, a consortium of leisure travel agencies
providing marketing and promotion services; Nexion, a host agency; SynXis, for
hotel reservation management, distribution and technology services; and TRAMS,
mid- and back-office solutions and marketing services for travel agencies.
Sabre Travel Network also markets TripTailor, a travel wholesaler providing
dynamic packaging for the travel agency marketplace.
    Sabre Holdings connects people with the world's greatest travel
possibilities by retailing travel products and providing distribution and
technology solutions for the travel industry. More information about Sabre
Holdings is available at http://www.sabre-holdings.com.

    About Porter Airlines

    Porter Airlines Inc. is a regional passenger carrier based at Toronto
City Centre Airport. The airline currently serves Toronto, Ottawa, Montreal
and Halifax. Porter plans to fly to at least 17 short-haul Canadian and U.S.
destinations. Visit www.flyporter.com or call (416) 619-8622 or (888) 619-8622
for more information.





For further information:

For further information: Media Contacts: Nancy St. Pierre, Sabre Travel
Network, (682) 605-3864, Nancy.St.pierre@sabre.com

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SABRE TRAVEL NETWORK

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