Saatchi & Saatchi Teams Up with Immersive Media to produce an Interactive 360 degree Video for the Armani Jeans Online Marketing Campaign



    The Take Control of Your Style Campaign Creates Total Interactivity

    CALGARY, April 21 /CNW/ - Immersive Media Corp. (TSXV: IMC) ("IMC")
joined with Saatchi & Saatchi to provide state-of-the-art technology for the
<a href="http://www.armanijeans.com/armani_jeans_index.html">Armani Jeans</a> digital media campaign. With IMC's Immersive Video, Saatchi &
Saatchi created a total interactive web experience moving the users through a
dynamic 3D space. Within the Immersive Video, users are in full control of
their viewing experience enabling them to see the complete Armani Jeans
Collection. Every day, consumers can pick a different garment to create a new
look and reinvent their personal style.
    "We knew what we wanted to achieve from a marketing perspective and
Immersive Media was the right choice for the creative execution," said
Alessandro Orlandi, Creative Director at <a href="http://www.saatchi.com/worldwide/index.asp">Saatchi & Saatchi</a> Italy. "Immersive
Video puts the user in control of their viewing experience and offers unique
and innovative ways for online advertising."
    "The Armani Jeans digital media campaign creates a compelling spherical
environment for users to interact and explore," said Myles McGovern, president
& CEO of Immersive Media Corp. "Saatchi & Saatchi embedded online digital
signage and integrated the Armani Jeans catalogue in the Immersive Video
creating a truly engaging digital media campaign."
    Immersive Video is shaped for a 360 degree User Experience - each user
explores and determines their individual viewing adventure. Viewers will watch
the video over and over again, seeing something different each time. Immersive
Media offers production services and licenses its Immersive Video from its
extensive catalogue. Experience Immersive Videos at
http://demos.immersivemedia.com

    About Immersive Media Corp.

    IMC is the leading provider of full motion, high-resolution, interactive
spherical video technology and production services. Using eleven video streams
arranged according to geodesic geometry, Immersive video captures an almost
complete spherical image; a high-resolution 360 degree view of surroundings
that is seamlessly stitched together. IMC's immersive movies can integrate GPS
coordinates and other metadata producing our GeoImmersive(TM) video. IMC's
open platform design easily interfaces with industry standard applications and
databases providing viewers with greater visual detail for timely, fact-based
decision-making, and for the distribution of interactive streaming spherical
video.
    IMC's offerings include hardware, software, production and multi-platform
distribution services, and immersive imagery licensing. Applications include:
urban planning, oil and gas resource management, emergency response and first
responder operations, and cross platform advertising and entertainment media.
IMC is a publicly traded company that is listed under the symbol "IMC" on the
TSX Venture Exchange. For more information please visit www.immersivemedia.com

    Safe Harbor for Forward-Looking Statements

    Certain statements contained in this press release may be deemed to be
forward-looking statements under federal securities laws, and Immersive Media
Corp. intends that such forward-looking statements be subject to the safe
harbor created thereby. Immersive Media Corp. does not undertake an obligation
to publicly update or revise any forward-looking statements, whether as a
result of new information, future events or otherwise.

    
    The TSX Venture Exchange has not reviewed and does not accept
    responsibility for the adequacy or accuracy of this release.

    (C) 2009 Immersive Media Corp. All rights reserved. GeoImmersive is a
    trademark of Immersive Media Corp. All other trademarks are the property
    of their respective owners.
    

    %SEDAR: 00021691E




For further information:

For further information: David G. Anderson, Investor Relations, Tel:
(866) 333-8817 Ext 629; Karen Tanaka, Media Relations, Tel: (866) 333-8817 Ext
632

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IMMERSIVE MEDIA CORP.

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