Canadian Cancer Society and Running Room launch Canada's first program
of its kind to help people quit smoking and learn to run
OTTAWA, Jan. 9, 2013 /CNW/ - Tobacco remains the number one preventable
killer with more than 100 Canadians dying every day from tobacco use.
The Canadian Cancer Society and Running Room have teamed up to help the
nearly 5 million Canadians who are still addicted to tobacco with this
morning's launch of Run to Quit, an innovative smoking cessation
program based on adopting running as a means to quit smoking.
Building upon the successful running programs of the Running Room and
the expertise of the Canadian Cancer Society in helping people quit
smoking, Run to Quit is specifically designed to support participants as they overcome their
nicotine addiction while becoming life-long runners. To help ensure
success, participants can register with a friend or family member as
their "quit buddy", as well as involve their family and friends to
pledge their support by donating to the Canadian Cancer Society.
"Despite all of the progress made in tobacco prevention and cessation
over the past 20-30 years, 17% of Canadians still smoke. On average, it
takes people five to seven attempts at quitting before remaining
smoke-free," says John Atkinson, Senior Manager, Canadian Cancer
Society, Ontario Division. "I tried to quit smoking eight times before
I was successful and running was my key to success. I am confident that
Run to Quit will increase a participant's odds of success because
unlike other methods, Run to Quit combines physical activity, education
and personalized support."
Run to Quit clinics will be held from April until June at a Running Room
location in Ottawa and will also be available to all Canadians online
at runtoquit.com. Participants will receive education, resources and support from Run to
Quit coaches; a running program that will teach participants how to
run/walk 5K by the end of 10 weeks; plus additional support from the
Canadian Cancer Society's Smokers' Helpline. The program culminates in
a graduation 5K race June 23, 2013 in Ottawa to celebrate participants'
"For me, running was a way to start thinking like an athlete, and
substitute a healthy addiction for a negative addiction. As a smoker, I
rewarded myself or consoled myself by smoking," explains John Stanton,
Running Room founder and author of eight best-selling books on running.
"Now as an athlete I make my lifestyle choices based on performance,
and live life to the fullest."
"Research shows that physical activity can be very useful when quitting
smoking. Physical activity can actually reduce cravings, withdrawal
symptoms, negative moods and weight gain," says Ottawa's Medical
Officer of Health Dr. Isra Levy. "Ottawa Public Health is pleased to
work with our community partners to enhance the services already
offered to those who wish to quit smoking in Ottawa."
Early research studies have also shown that physical activity, such as
running can help about 25% of smokers to successfully quit compared
with only 4% who try quitting cold turkey.
About the Canadian Cancer Society
The Canadian Cancer Society is a national community-based organization
of volunteers whose mission is the eradication of cancer and the
enhancement of the quality of life of people living with cancer. The
Canadian Cancer Society is marking its 75th Anniversary in 2013. It is an occasion to celebrate our successes over
75 years while recognizing the work that still needs to be done in our
fight for life. When you want to know more about cancer, visit our
website cancer.ca or call our toll-free, bilingual Cancer Information Service at
About Running Room Ltd.
The Running Room was founded in 1984 in one room of an old house shared
with a hairdressing shop in Edmonton, Alberta. Today, this family-owned
company is one of North America's most recognized names in running and
walking. The success of the Running Room is reliant on the fact that it
doesn't just sell shoes and equipment; it sells a commitment to active
living. For more information about the Running Room, please visit: www.runningroom.com or to learn more about registering for the Run to Quit program, please visit http://www.runningroom.com/hm/inside.php?id=4913.
SOURCE: Canadian Cancer Society (Ontario Division)
For further information:
Canadian Cancer Society Media Contact:
Senior Advisor, Communications
Canadian Cancer Society, Ontario Division
Running Room Media Contact:
C Me Communications