Royal Victoria Hospital GETS A "CREDIT" BOOST FROM BMO



    BMO Credit Card Program to Help Build Cancer Centre in Barrie

    BARRIE ON, April 4 /CNW/ - The Royal Victoria Hospital (RVH) and BMO Bank
of Montreal today launched an innovative credit card program to help raise
funds for the Simcoe-Muskoka Regional Cancer Centre.
    Under the program, for each new RVH-affiliated Mosaik MasterCard that a
customer activates and uses, BMO Bank of Montreal will donate between $100 and
$125 to the hospital's Phase 1 expansion project, which includes the long
awaited cancer centre. The BMO Mosaik MasterCard program is unique in that it
will generate almost immediate financial returns to the RVH.
    "Our RVH card program provides a fast and simple approach to raising
funds for the Simcoe Muskoka Regional Cancer Centre," said Frank Berdan,
District Vice-President for BMO Bank of Montreal. "The real advantage of this
new program is that it will allow residents of Barrie and the surrounding area
who wish to help their hospital to do so just by applying for and using a
feature-rich credit card that in all likelihood they would have chosen
already."
    "BMO Bank of Montreal has been a leader in its support for the hospital
and for our "I believe" campaign to raise funds for the expansion and new
Cancer Centre," said David Blenkarn, chair of both the RVH Foundation and its
capital campaign. "We are confident this new initiative will not only generate
significant funds for the hospital but also goodwill within the community."
    Applications for the RVH-related BMO Mosaik MasterCard are available at
the hospital and at any of the 13 BMO Bank of Montreal branches located in
Barrie, Bracebridge, Huntsville, Haliburton, Orillia, Collingwood, Midland,
Bradford, and Alliston.
    The BMO Mosaik MasterCard offers all the traditional benefits of a BMO
Mosaik MasterCard such as the flexibility to choose from a variety of rewards
and features such as AIR MILES and CashBack reward programs, a low interest
rate, and special travel features.
    The new program, which will run for six months, is just the latest
initiative in BMO Bank of Montreal's long history of outstanding support for
Royal Victoria Hospital. BMO remains the title sponsor of the hospital's
annual 'Crystal Classic' fundraiser, has raised more than $100,000 for the
hospital with its popular "I believe" blue wristband campaign and recently
announced a $500,000 pledge commitment to the Simcoe-Muskoka Cancer Centre
Campaign.

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Royal Victoria Hospital Foundation: Gary
Nadalin, Executive Director, RVH Foundation, (705) 728-9090 ext. 41518; BMO
Bank of Montreal: Michael Edmonds, Toronto, Michael.edmonds@bmo.com, (416)
867-3996

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