ROYAL LEPAGE REAL ESTATE SERVICES LTD. GOES MOBILE WITH LAUNCH OF RLP MOBILE KEYWORD

RLP Mobile Keyword enables smartphone users to access a mobile listings search tool while non web-enabled cell phone users can access listing information via SMS text message

TORONTO, June 28, 2011 /CNW/ - Royal LePage Real Estate Services Ltd., the corporately-owned brokerage of Royal LePage Canada, today launched the RLP Mobile Keyword, which directs users to a mobile search tool where they can quickly and conveniently access information on the Brokerage's listings in the Greater Toronto Area through their mobile phone.

Consumers simply text the word "RLP" to 65656 using any SMS text message-enabled device, including all cell phones and smartphones, to access a search tool.  Users can then instantly search properties by street number, property features, or by location using GPS.  Smartphone users will access listings information through a mobile application while non web-enabled cell phone users will receive listings information via SMS text message.

"Royal LePage Real Estate Services Ltd. is committed to providing information to real estate consumers when they need it and how they want it," said Gino Romanese, senior vice president, Royal LePage Real Estate Services Ltd.  "We're very excited to be launching the RLP Mobile Keyword, which will lead to increased exposure for sellers and provide the ultimate in convenience for buyers - all through your existing mobile phone."

Smartphone users can also access the mobile listings search tool by scanning QR (or Quick Response) codes found on select Royal LePage For Sale signs.  Note that smartphones would require a QR code scanning application in order to access the mobile search tool via QR code.

"Canadian consumers are going mobile and so is Royal LePage Real Estate Services Ltd.," Romanese concluded.

For more information visit www.rlpgta.ca.

About Royal LePage Real Estate Services Ltd., Brokerage

Royal LePage Real Estate Services Ltd. is the corporately-owned brokerage of Royal LePage Canada.  The brokerage has over 1,250 sales representatives and brokers dedicated to helping people make the most of their real estate opportunities.  With 15 offices strategically located across Toronto, Mississauga, and Oakville, Royal LePage Real Estate Services Ltd. is the largest real estate brokerage in the Greater Toronto and Oakville Area by sales volume based on dollar volume of sales recorded in the TREB MLS in 2010.

For more information visit www.rlpgta.ca.

SOURCE Royal LePage Real Estate Services

For further information:

Michael Gotzamanis
Fleishman-Hillard Canada
(416) 598-5788
michael.gotzamanis@fleishman.ca


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