Royal Impressions Chooses Open Text's Artesia Digital Asset Management Solution



    Software Will Enhance Royal Impressions' Customer Support by Managing All
    Marketing Assets - Photos, Graphics, Creative Content - and
    Communications for Its Clients

    CHICAGO, March 29 /CNW/ - Open Text(TM) Corporation (NASDAQ:   OTEX, TSX:
OTC), the largest independent provider of enterprise content management (ECM)
software and solutions, today announced that Royal Impressions, a New
York-based digital printing solutions and marketing services firm, has
selected Open Text's Artesia Digital Asset Management solution (Artesia DAM).
    Over the years, Royal Impressions has evolved from a traditional printing
company to a marketing communications firm focused on strategic one-to-one
marketing initiatives through print, email and the Internet. Royal Impressions
selected the Artesia Digital Asset Management solution to manage all of its
clients' marketing and branding assets within a secure, centralized Web-based
system.
    "The Artesia DAM solution is another value-added service we can offer our
clients," said Christopher DeSantis, President and CEO, Royal Impressions.
"Managing our clients' assets will bring us closer to their overall marketing
and communications strategies, which will allow them to more effectively
deliver on their targeted programs."
    With one-to-one marketing, Royal Impressions uses variable data housed in
databases to target specific messages to its clients' customers. For example,
Royal Impressions manages guest communications through printed materials and
email, for a large U.S. entertainment company that has several resorts and
theme parks. When guests make reservations, their information is collected and
used to push to them targeted images and content that are specific and
relevant to their upcoming trip. If a guest mentioned that his family is
interested in seeing a certain attraction during their trip, the
communications will contain information on that attraction; if another guest
mentioned that she wants to eat at a specific restaurant, the communications
will offer information on that restaurant, and so on.
    Artesia DAM will enable Royal Impressions to efficiently manage and share
the scores of assets that come with each client's campaign including photos,
Adobe Acrobat PDF documents, graphics and email. Additionally, by leveraging
the XMPie functionality of Artesia, Royal Impressions will be able to provide
greater transparency to projects, allowing customers to access proofs or work
in progress to speed the review and approval process.
    "Artesia DAM is integrated into our content management system, which
gives us a solution unique to such customers as the large U.S. entertainment
company we work with. They had specific requirements such as more granular
search capabilities which allowed us to choose Artesia over a few other
vendors. There is quite a bit of functionality that we wanted and that Artesia
delivered," DeSantis continued.
    "Royal Impressions is leading the pack with more targeted, one-to-one
marketing and communications programs," said Scott Bowen, President of Open
Text's Artesia Digital Media Group. "By managing all of its clients' assets
with Artesia DAM, the company will be in a better position to help its clients
really target specific audiences and achieve higher response rates in
marketing campaigns."

    About Royal Impressions
    Royal Impressions provides digital printing solutions and marketing
services to industry-leading companies who rely on the company's knowledge and
expertise to create and deliver high impact marketing communications. Royal
Impression's experience fuels a strong vision of how customized and
personalized communications can be used to increase its clients' return on
investment and to drive their profitability. From initial concept and
strategic development, through program execution and ROI measurement, Royal
Impressions delivers proven results with an unwavering focus on surpassing a
client's expectations.

    About The Artesia Digital Media Group and Open Text
    Open Text(TM) is the world's largest independent provider of Enterprise
Content Management software and solutions. For more information, go to
www.opentext.com. The Artesia Digital Media Group is a leader in enterprise
Digital Asset Management (DAM) solutions that help information-intensive
companies more efficiently manage and deploy their rich media content. For
more information about The Artesia Digital Media Group, go to:
http://www.artesia.com.

    Safe Harbor Statement Under the Private Securities Litigation Reform Act
    of 1995
    This news release may contain forward-looking statements relating to the
success of any of the Company's strategic initiatives, the Company's growth
and profitability prospects, the benefits of the Company's products to be
realized by customers, the Company's position in the market and future
opportunities therein, the deployment of Livelink and our other products by
customers, and future performance of Open Text Corporation. Forward-looking
statements may also include, without limitation, any statement relating to
future events, conditions or circumstances. Forward-looking statements in this
release are not promises or guarantees and are subject to certain risks and
uncertainties, and actual results may differ materially. The risks and
uncertainties that may affect forward-looking statements include, among
others, the failure to develop new products, risks involved in fluctuations in
currency exchange rates, delays in purchasing decisions of customers, the
completion and integration of acquisitions, the possibility of technical,
logistical or planning issues in connection with deployments, the continuous
commitment of the Company's customers, demand for the Company's products and
other risks detailed from time to time in the Company's filings with the
Securities and Exchange Commission (SEC), including the Form 10-K for the year
ended June 30, 2006. You should not place undue reliance upon any such
forward-looking statements, which are based on management's beliefs and
opinions at the time the statements are made, and the Company does not
undertake any obligations to update forward-looking statements should
circumstances or management's beliefs or opinions change.

    Copyright (C) 2007 by Open Text Corporation. LIVELINK ECM and OPEN TEXT
    are trademarks or registered trademarks of Open Text Corporation in the
    United States of America, Canada, the European Union and/or other
    countries. This list of trademarks is not exhaustive. Other trademarks,
    registered trademarks, product names, company names, brands and service
    names mentioned herein are property of Open Text Corporation or other
    respective owners.




For further information:

For further information: Richard Maganini, Open Text Corporation, (847)
267-9330 ext. 4266, rmaganin@opentext.com; Stephanie Dodge, Open Text
Corporation, (519) 888-7111, x2429, sdodge@opentext.com; Brian Edwards,
McKenzie Worldwide, (503) 577-4583, briane@mckenzieworldwide.com


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