Royal College of Art Chooses Brioni for Three Year Strategic Alliance



    LONDON, UK, Oct. 26 /CNW/ - The Royal College of Art and Brioni, Italy's
leading menswear luxury brand have sealed a three-year academic partnership
agreement with the purpose of passing on the teachings of sartorial techniques
to a new generation of young talents. Under the terms of this exclusive
agreement, Brioni shall support the RCA's MA Menswear fashion design course
over the next three years.
    As part of the academic partnership, students will spend one week of
intensive tailoring practice at the "Brioni Tailoring Academy" in Penne, in
the Italian region of Abruzzo, where they will appraise Brioni's standards of
hand-made excellence. In order to maintain the highest standards of quality
and craftsmanship and to preserve the company's sartorial heritage, in 1985,
Brioni established a tailoring school that would enable its students to
achieve the highest standards, necessary to become a Brioni tailor.
    The partnership between the RCA and Brioni is a way of preserving this
great craft of tradition and sartorial techniques, while adapting to the needs
and tastes of a worldly - and younger - clientele who aspire to the real
"handmade made-to-measure" that only Brioni can offer.
    Sir Christopher Frayling - Rector of the RCA - said: "The partnership
with Brioni is just right for the RCA's mission - mixing individual creativity
and the global design context. Brioni will provide our students with the
highest standards of technique and craft in tailoring, which will certainly
enhance our students' creativity and contribute towards their career
development. This could have a big influence on the future of British
menswear."
    Andrea Perrone - Co-CEO of Brioni - said: "We are extremely proud to have
been chosen by such a prestigious institution as the Royal College of Art in
what can be defined as an academic partnership. Knowledge sharing has always
been important in the fashion business and Brioni has always admired Savile
Row's sartorial tradition. The young students that are to be trained at our
Tailoring Academy will hopefully move on to careers in bespoke tailoring and
bring new elements of creativity to this tradition, and maybe one day even
work for Brioni!"
    Brioni was first invited to bring its men's collection to England in
1959, which showcased its unique use of colour and light-weight fabrics to
London, the capital of masculine style.





For further information:

For further information: Francesca d'Andrea, +39-348-44-51-741,
fdandrea@fbcmedia.com

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