Royal Canadian Mint's 25-cent breast cancer circulation coin honoured by minting industry peers at the 25th Annual Mint Directors Conference



    OTTAWA, June 19 /CNW Telbec/ - The Royal Canadian Mint received a welcome
accolade from its peers when the Mint Directors Conference, holding its 25th
annual meeting in Busan, Korea, presented it with the Most Technologically
Advanced Circulation Coin Award for its 25-cent breast cancer coloured
circulation coin. This is the second honour earned by this inspirational and
innovative circulation coin, which was previously recognized in May 2007 as
the "Best New Coin" by the International Association of Currency Affairs.
    "The Royal Canadian Mint makes a great effort to be the best Mint in the
world and it is immensely rewarding when our efforts are validated by our
peers" said Ian E. Bennett, RCM President and CEO. "I welcome this award as
the Mint marks its centennial year, and as my fellow employees and I proudly
celebrate a century of innovation and achievement."
    The 25-cent breast cancer circulation coin features the iconic pink
ribbon, the symbol of hope and awareness in the effort to create a future
without breast cancer. Thirty million breast cancer coins entered into
circulation beginning on April 1, 2006. These were the second coloured
circulation coins to be produced by the Royal Canadian Mint's Winnipeg
facility, following the popular 25-cent poppy coin in the fall of 2004.
Considered one of the most innovative mints in the world, the Mint has
pioneered and perfected the technology process to apply colour to circulation
coins.

    About the Mint Directors Conference

    The Mint Directors Conference (MDC) was organized for the purpose of
exchanging information on all monetary matters and related legal, economic,
technical, administrative and numismatic questions of interest to the minting
industry. The MDC provides a forum for co-operating on the study of current
issues and mutually agreeable solutions. The MDC also promotes study and
research into all coin-related matters, including the implications of new
means of payment.

    About the Royal Canadian Mint

    The Royal Canadian Mint, which is celebrating its 100th anniversary in
2008, is the Crown Corporation responsible for the minting and distribution of
Canada's circulation coins. An ISO 9001-2000 certified company, the Mint is
recognized as one of the largest and most versatile mints in the world,
offering a wide range of specialized, high quality coinage products and
related services on an international scale. For more information on the Mint's
history, its products and services, please visit www.mint.ca.

    Images of this award-winning RCM coin are available by visiting
ftp://communications:RCM2007@ftp.mint.ca.




For further information:

For further information: Alexandre Reeves, Manager, Communications,
(613) 949-5777, Mobile: (613) 884-6370, reeves@mint.ca


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