Royal & SunAlliance offers AIR MILES(R) reward miles to Small Business Solutions(TM) customers through brokers



    TORONTO, Oct. 1 /CNW/ - Royal & SunAlliance (R&SA), leading home, car and
business insurer, announced today that they will be extending their
participation in the AIR MILES(R) Reward Program. Starting today, small
business owners who purchase a Small Business Solutions(TM) policy through
their local R&SA broker can earn AIR MILES(R) reward miles. R&SA is the
national insurance Sponsor of the AIR MILES(R) Reward Program and one of an
elite group of companies to provide reward miles to small businesses.
    "We know that small businesses are the backbone of the Canadian economy,
employing more than 4 million people and driving 45 per cent of our country's
economic output. We are pleased to award entrepreneurs with AIR MILES(R)
reward miles on their Small Business Solutions(TM) insurance policies," says
Rowan Saunders, President & CEO of R&SA.
    Effective October 1, 2007, all new and existing R&SA Small Business
Solutions(TM) policyholders can earn 1 reward mile for every $20 of their
premium (including applicable taxes) to a maximum of 15 reward miles per month
on each Small Business Solutions(TM) policy.
    "With more than 800,000 small businesses registered as AIR MILES(R)
Collectors, offering AIR MILES(R) reward miles is a powerful tool to attract
new customers and reward existing ones for their trust," says Bruce Kerr,
Senior Vice President, AIR MILES(R) Reward Program. "Small business owners now
have more reason than ever to consolidate their insurance products with R&SA
as the opportunities to earn reward miles is significant when you consider the
personal and commercial offers available."

    Program Eligibility

    An eligible policy is a Small Business Solutions(TM) commercial
property/casualty, auto, farm or equipment breakdown insurance policy
underwritten by Royal & Sun Alliance Insurance Company of Canada, which is
valid on or after October 1, 2007. The offer of AIR MILES(R) reward miles is
available to eligible customers in the Provinces of British Columbia
(excluding commercial auto insurance), Alberta, Ontario, Quebec, New
Brunswick, Nova Scotia, Newfoundland and Labrador, and Prince Edward Island
and the Territories of Yukon, Nunavut and the Northwest Territories. Policies
serviced by Royal & Sun Alliance Insurance Company of Canada for the Facility
Association or Residual Market are not eligible for AIR MILES(R) reward miles.
    R&SA joined the AIR MILES(R) Reward Program in June 2007, offering reward
miles to its home and car customers. More than 30,000 policies have been
registered to collect AIR MILES(R) reward miles since launch.

    Notes to editor:

    About Royal & SunAlliance
    --------------------------
    The Royal & SunAlliance Canada group includes Roins Financial Services
Limited, Royal & Sun Alliance Insurance Company of Canada, Quebec Assurance
Company, Johnson Inc., Western Assurance Company, Ascentus Insurance Ltd. and
is part of Royal & Sun Alliance Insurance Group plc. Royal & SunAlliance
Canada employs approximately 2,500 people and is represented by a large
network of brokers across the country. In 2006, the Canadian Group wrote $1.5
billion in direct premiums with assets exceeding $4.9 billion.
Internationally, Royal & Sun Alliance Insurance Group plc employs about 24,000
people and transacts business in more than 130 countries with assets of
approximately $40 billion.

    About the AIR MILES(R) Reward Program
    --------------------------------------
    The AIR MILES(R) Reward Program is Canada's premier coalition loyalty
program, with more than 9 million active Collector accounts representing
approximately two-thirds of Canadian households actively collecting AIR MILES
reward miles with the recognizable blue card. Collectors can shop and collect
AIR MILES reward miles at more than 100 brand-name Sponsors across the
country, representing thousands of retail and service locations nationally,
including BMO Bank of Montreal, RONA, Shell, SportChek (Sports Experts), The
Shoe Company, A&P, Sobeys, Safeway, IGA, and airmilesshops.ca. AIR MILES
reward miles can be redeemed for more than 800 different rewards from movie
passes to family attractions, electronic merchandise, sports and recreation,
travel and more.




For further information:

For further information: Christine Siemiernik, External Communications
Consultant, Royal & SunAlliance, (416) 366-7600 ext. 2987, cell: (416)
274-1448, Christine_Siemiernik@royalsunalliance.ca; AIR MILES Reward Program,
Corporate Affairs, (416) 228-6614 or (416) 228-6500

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