LANGLEY, BC, Oct. 15 /CNW/ - Rook Interactive, an emerging leader in the
development of e-commerce platforms for the music industry, announced today it
has partnered with Nettwerk Music Group to create a one of a kind
consumer-focused online music store. Once launched in November, Nettwerk's new
and improved e-commerce website will provide music fans with the most choice
and control over their online music purchases in the industry. Remaining true
to their fearless spirit, Nettwerk has encouraged Rook to make the platform
available to their competition.
The new partnership has been formed as a direct result of the evolving
music industry and consumer demand for a more customized approach to
purchasing music online. The website will provide fans with options to
purchase music in a wide range of DRM-free (digital rights management)
formats. Initially offering CDs, digital track and album downloads, and flash
memory storage devices, the system will be flexible enough to adapt to any new
formats that might emerge.
"In an era of declining record sales and increased online file sharing,
Nettwerk has had the foresight to embrace the digital era and give music fans
the technology they want," said Scott Cave, Chief Executive Officer, Rook
Interactive. "It is our privilege to be able to work with Nettwerk to
implement their vision using our original e-commerce platform and demonstrate
to the world that there is a viable solution that can satisfy the needs of
both music fans and the recording industry."
Music fans will be able to shop in as many as 11 languages and pay in one
of many global currencies. Music in all formats as well as videos and
merchandise will be available featuring artists like Avril Lavigne, Sarah
McLachlan and the Barenaked Ladies.
Rook's one of a kind e-commerce platform known as Red Velvet has been
developed to easily adapt to a variety of applications. Red Velvet will enable
Nettwerk to quickly launch individual artists' e-commerce sites and manage
them through a centralized administration system. It will also be flexible
enough to respond to geographic distribution agreements and fulfill orders
through a global network of warehouses. Additional functionality will allow
Nettwerk to create digital albums by grouping existing songs in the database
to offer unique compilations within minutes.
About Rook Interactive
Rook Interactive is an innovator in the website development industry and
a specialist in the creation of e-commerce platforms for the music industry.
Based in Langley, B.C., the company develops websites for like-minded
progressive businesses that are seeking unique web based solutions. Other Rook
clients include IonWorship.org, Earls Restaurants, Seair Seaplanes and
About Nettwerk Music Group
Nettwerk Music Group is Canada's leading privately owned record label and
artist management company. Nettwerk is responsible for managing some of
Canada's biggest artists like Sarah McLachlan, Avril Lavigne, Barenaked Ladies
and distributing the in-game music of Electronic Arts. Nettwerk has several
offices located around the world including offices in New York, Los Angeles
and London; with its main office in Vancouver, B.C.
For further information:
For further information: or to request an interview, please contact:
Tanis Sullivan, Pure Marketing & Public Relations, (604) 513-9427,