Rohm and Haas Company and SKC Launch 'SKC Haas Display Films'



    Joint Venture Executive Leadership Named

    PHILADELPHIA & SEOUL, KOREA, December 3 /CNW/ - SKC Haas Display Films, a
new joint venture between Rohm and Haas Company (NYSE:   ROH) and SKC Company,
Ltd., began operations this week. Headquartered in South Korea, the company
develops, manufactures, and markets advanced optical and functional films used
in the flat panel display industry.

    The formation of SKC Haas marks a major milestone for Rohm and Haas
Electronic Materials and the growth of its Flat Panel Display Technologies
business. Throughout 2007, the company has been investing to build a flat
panel business that offers a suite of new products for LCDs and plasma
displays. Earlier this year, Rohm and Haas acquired Eastman Kodak's Light
Management Films business.

    "SKC Haas represents a very important step in the growth of our
Electronic Materials business," said Dr. Yi Hyon Paik, vice president and
business group director, Rohm and Haas Electronic Materials. "We have been
aggressively expanding our presence in the flat panel market, where we believe
the combination of our materials expertise, the deep pipeline of technology
from the Kodak Light Management Films acquisition, and the manufacturing
capability of SKC Haas will position us extremely well in this growing space."

    Related to today's announcement, Rohm and Haas has appointed Dr. Dominic
Yang as the president and business unit director for the company's Flat Panel
Display Technologies business. He is currently the president and business unit
director for Rohm and Haas's Microelectronic Technologies business, and brings
more than 20 years of technical and commercial experience in the semiconductor
industry to this new role. Dr. Yang was recently appointed a vice president of
Rohm and Haas Company.

    Mr. Meoung-Han Kim is the president and CEO of SKC Haas Display Films. He
has held senior leadership positions at SKC, Incorporated during his career,
and most recently served as the managing director of SKC's Display Division.
Mr. Kim is a respected leader in the display industry, and brings more than 25
years of film and display industry experience to SKC Haas.

    Products developed, manufactured and marketed by SKC Haas Display Films
include a suite of advanced specialty display films for liquid crystal (LCD)
and plasma displays. The JV also will include dispersions of pigments, key
ingredients used to manufacture LCD color filter resists. In addition to these
films and materials, Rohm and Haas's Flat Panel Display Technologies business
develops and manufactures a variety of products for the display industry,
including TFT photoresists and color filter chrome patterning.

    Forward Looking Statement

    This release includes forward-looking statements. Actual results could
vary materially, due to changes in current expectations. The forward-looking
statements contained in this announcement concerning demand for products and
services and sales forecasts, involve risks and uncertainties and are subject
to change based on various factors, including the continued timely development
and acceptance of new products and services, the ability to market and sell
current products at expected levels, the impact of competitive products and
pricing, cost of raw materials, natural gas, and other energy sources, and the
ability to achieve price increases to offset such cost increases, and the
impact of tax and other legislation and regulation in the jurisdictions in
which the company operates. Further information about these risks and others
can be found in Rohm and Haas Company's SEC 10-K filing of February 28, 2007.

    About SKC Haas Display Films

    SKC Haas Display Films develops, manufactures, and markets advanced
specialty films and materials used in LCD and plasma displays. These include
light diffuser films, micro lens films, optical protection films, release
protection films, reflectors, technology for touch panels, Plasma Display
Panel filters, and technology used to manufacture LCD color filters. The joint
venture is owned by Rohm and Haas Company and SKC Company, Ltd., and is
headquartered in Cheonan, Korea. Visit www.skc-haas.com for more information.

    About Rohm and Haas Electronic Materials

    Rohm and Haas Electronic Materials develops and delivers innovative
material solutions and processes to the electronic and optoelectronic
industries. Focused on the circuit board, semiconductor manufacturing,
advanced packaging, and flat panel display industries, its products and
technologies are integral elements in electronic devices around the world.
Additional information about Rohm and Haas Electronic Materials can be found
at www.rohmhaas.com.

    About Rohm and Haas Company

    Leading the way since 1909, Rohm and Haas is a global pioneer in the
creation and development of innovative technologies and solutions for the
specialty materials industry. The company's technologies are found in a wide
range of markets including: Building and Construction, Electronics, Food and
Retail, Household and Personal Care, Industrial Process, Packaging, Paper,
Transportation and Water. Our innovative technologies and solutions help to
improve life everyday, around the world. Based in Philadelphia, PA, the
company generated annual sales of approximately $8.2 billion in 2006. Visit
www.rohmhaas.com for more information.




For further information:

For further information: Investor Relations For Rohm and Haas Company
Andrew Sandifer, +1-215-592-3312 asandifer@rohmhaas.com or Media Relations For
Rohm and Haas Company Ken Gedaka, +1-302-283-2157 kgedaka@rohmhaas.com or For
SKC Haas Display Films Sung Yun Cho, +82-02-2183-1717 sycho@skc-haas.com

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ROHM AND HAAS COMPANY

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