Rogers Wireless Sets its Sights on Market for Microsoft Windows Mobile-Based Devices



    Launch of new handsets, and high-profile advertising campaign, supports
    company's leading position in rapidly growing Windows Mobile market in
    Canada

    TORONTO, Oct. 3 /CNW/ - Rogers Wireless today unveiled its plan to
further increase its presence in the rapidly expanding market for devices
powered by Windows Mobile(R) software, a move the company expects will help to
extend its position as the leading provider of wireless data services in
Canada.
    As part of the announcement Rogers unveiled two new Windows
Mobile-powered devices - the Palm(R) Treo(TM) 750 smartphone and the MOTO
Q(TM) 9h - and announced a free online Windows Mobile 6 upgrade for the HTC
S621. In support, Rogers has launched a high-profile advertising campaign on
October 2, 2007 to further raise awareness about how Windows Mobile-based
applications help mobile professionals stay productive while away from the
office.
    "As Canada's leader in wireless data services, Rogers has helped turn
hundreds of thousands of workers on to the power of wireless e-mail through
our global leadership in BlackBerry(R) device penetration," says John Boynton,
Senior Vice President and Chief Marketing Officer, Rogers Wireless. "With
Windows Mobile powered devices continuing to gain momentum in Canada, it makes
sense to expand the portfolio of handsets offered to ensure the growing data
needs of Rogers' customers are met. This expanded portfolio of Windows Mobile
powered devices will help small business owners and their employees save time
- their most important commodity."
    Windows Mobile is a mobile platform based on the familiar Microsoft(R)
Windows(R) operating system that brings the desktop computing experience to
the small screen. Windows Mobile helps users access Microsoft Office
applications on their mobile device to create, edit and view documents in
Office on the go. Additionally, users can check e-mail, manage their calendar,
contacts and schedule - activities that ultimately will save users time.
    "The Canadian converged mobile device market has experienced tremendous
growth over the past few years registering 56 per cent year-over-year growth
in 2006(1), this has been fuelled largely by Canadian organizations' need to
improve employee effectiveness by helping them access company information,"
said Eddie Chan, Research Analyst, Mobile/Personal Computing & Technology, IDC
Canada. "The availability of high-speed connectivity, combined with the
familiarity of the Windows-based platform in a mobile environment, such as
Windows Mobile 6, can help organizations and their employees realize the
benefits of a mobile solution."(1)

    The Windows Mobile advantage

    Features and applications available in Windows Mobile 6 include:

    
    -   Microsoft Office Mobile - view and edit documents on the go
    -   Windows Live(TM) for Windows Mobile
    -   HTML e-mail support in Microsoft Office Outlook(R) Mobile
    -   Enhanced security features
    -   Improved calendar capabilities
    -   Microsoft Internet Explorer(R) Mobile
    -   Enhancements of Outlook Mobile, including the ability to set out of
        office notifications while mobile, retrieve a single e-mail without
        full synchronization (requires Exchange Server 2007)
    -   Mobile enable many other existing Windows based applications
    

    "The launch of two new Windows Mobile-based devices with Canada's largest
wireless carrier is a great indication of Microsoft's increasing momentum in
the Canadian mobile space," said Alec Taylor, director, Mobile Communications
Business, Microsoft Canada Co. "Windows Mobile provides businesses with a
large selection of devices and applications, empowering mobile workers with
the business intelligence and tools they need to be effective virtually
anywhere and anytime."
    Windows Mobile 6 is the latest version of the Windows Mobile operating
system, and it is currently available on both MOTO Q 9h and the Palm Treo 750
today by Rogers Wireless.

    Rogers Wireless' New Windows Mobile Handset Lineup

    Rogers will be the obvious choice for businesses that require a 'world
capable' Windows Mobile-based device as Rogers is Canada's only GSM service
provider. Rogers HSPA network, now available in Ontario's Golden Horseshoe and
to be expanded to top Canadian markets by the end of this year, offers the
fastest wireless data speeds available in Canada for a superior experience of
Windows Mobile compared to other carriers.

    New Windows Mobile-based devices available on Rogers will include:

    Palm Treo 750 Smartphone

    The Palm Treo 750 smartphone, the first Treo to run on the Rogers'
High-Speed Packet Access (HSPA) network, provides Canadian mobile
professionals with an exceptional world phone experience, fast download speeds
and a colour touch-screen that makes navigating online and through multiple
applications quick and easy.
    The Treo 750 combines the world-class Palm experience of a multifunction
mobile phone with a new, powerful Windows Mobile 6 Professional operating
platform for e-mail, messaging, Web browsing and organization software that
lets you review and edit business documents and access corporate data on the
go.(2)
    The Treo 750 also has a full QWERTY keyboard for easy messaging, a bright
240 x 240 colour touch-screen and support for Bluetooth(R) stereo headsets.
The built-in 128MB memory (60MB user-available) can be enhanced by using the
miniSD slot to add memory cards of up to 4GB (sold separately), which are
great for storing data, photos, music and video.

    MOTO Q 9h

    The MOTO Q 9h is a high-performance smartphone in a sleek new form factor
that brings lightning-fast download and browsing speeds to smartphone users in
Canada. The 3G-powered MOTO Q 9h operates on Rogers Wireless' HSPA network,
enabling on-the-go data users the ability to download and upload web content
as fast as 3.6 megabytes per second. One of the fastest smartphones on the
market, the device houses a suite of features that will appeal to business
users and early adopters of mobile entertainment.
    The MOTO Q 9h combines outstanding phone quality with an advanced
ergonomic QWERTY keyboard for easy e-mail and texting, built-in GPS
capabilities for on-the-fly directions, a 2.0 megapixel camera with flash
capable of capturing video at 15 frames per second, up to 32GB of optical
microSD removable memory to take your media files with you, and a variety of
email options for both corporate and personal use. Enjoy music wire-free with
MOTO Q 9h with compatible stereo Bluetooth(R) enabled devices.
    One of the first all-in-one devices to feature Windows Mobile 6, the MOTO
Q 9h offers consumers the familiar look and feel of their desktop computers.
E-mails are delivered in their original HTML format and displayed as they
would be on a PC. Documents in Word and documents created with Excel(R)
spreadsheet software can also be viewed and edited in their original
formatting.

    HTC S621

    Leveraging the benefits of Microsoft Windows Mobile, the HTC S621 enables
people to easily stay connected, productive and entertained while on the go.
With an ultra-thin QWERTY keyboard and complete range of wireless connectivity
options, this stylish and compact device allows for instant access to work and
personal e-mail, Mobile Office documents as well as full HTML Web browsing
capabilities. For entertainment needs, the S621 also includes Windows Media
Player Mobile(R) for listening to music and watching videos.
    Rogers Wireless customers can now download the Windows Mobile 6 upgrade
for the HTC S621 for free by visiting www.rogers.com/s621upgrade.

    About Rogers Wireless

    Rogers Wireless is Canada's largest wireless voice and data
communications services provider with offices in Canadian cities across the
country, with 7 million customers, and two powerful brands: Rogers Wireless
and Fido. Rogers Wireless, which operates Canada's largest and most reliable
integrated wireless voice and data network, providing advanced voice and
wireless data solutions to customers from coast to coast, is Canada's only
carrier operating on the GSM/GPRS technology platform, the world standard for
wireless communications technology and the only technology that enables
roaming around the world in 200 countries for voice and 127 for data. The
company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE:   RCI), a
diversified Canadian communications and media company. For further
information, please visit www.rogers.com

    Palm and Treo are among the trademarks or registered trademarks owned by
    or licensed to Palm, Inc.

    
    ----------------------------------
    (1) IDC Canada's Quarterly Handheld QView & Forecast, Q2 2007.

    (2) Within UMTS/HSPA mobile data service coverage area only. Email and
        web require data services at an additional cost. ISP and/or VPN may
        also be required. Access to corporate data must be enabled by IT
        administrator.
    





For further information:

For further information: or to request a product demonstration, please
contact: Hanna Paterson, Rogers Business Solutions, BB- (647) 400-2039 or
(416) 935-6816, hanna.paterson@rci.rogers.com; Julie Roe, MS&L, (416)
847-1305, julie.roe@mslpr.ca


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