Rogers Wireless and LG announce the sleekest and best looking yet: the LG Shine Slider with video calling



    The perfect match of style and technology lets you see and be seen on
    wireless video calls

    TORONTO, Oct. 10 /CNW/ - Rogers Wireless and LG Electronics today
announced the exclusive availability of the new LG Shine Slider in Canada. The
LG Shine Slider is the phone that will get you noticed with a slider form
factor, a sexy stainless steel body and a brilliant 2.2 inch mirror-like
screen. Moreover, the LG Shine Slider is a unique HSPA model enabling wireless
video calling. Rogers remains the first and only wireless carrier in North
America to offer wireless video calling.
    "As the leading wireless carrier in Canada, Rogers Wireless continues to
offer the latest innovations today's youth want in mobile technology," said
John Boynton, SVP & Chief Marketing Officer, Rogers Wireless. "The LG Shine
Slider came up in consumer research as the hands-down winner for its design
and features. This is LG's better looking Shine model and we are confident it
will be the most sought after phone of the season by Canadians who want to see
and be seen."
    "After over six months of anticipation, we are thrilled to launch the
elegant LG Shine Slider phone as an exclusive with Rogers. This will be the
first LG Shine Slider in the world to offer video calling making it more than
a phone with a camera - it really is a camera with a phone," said Andrew
Barrett, vice-president of Marketing, LG Electronics Canada. "Loaded with
features including an HSPA feature set, a video phone, two cameras and a thumb
joystick, the LG Shine phone is unparalleled in technology and style."
    
    The LG Shine Slider also features:

    -  Wireless Video Telephony enabled
    -  Mobile entertainment on-the-go with access to one million tracks on
       Rogers MusicStore
    -  2MP camera
    -  MP3 player, microSD memory slot and stereo Bluetooth
    

    The LG Shine Slider will be premiered at the LG Shine event at the Birks
Yorkville store in Toronto on October 11th at 7 p.m. Media can attend the
event and be the first to see and try Canada's most beautiful phone by RSVPing
to the LG contact listed below.
    The LG Shine Slider will be available exclusively at Rogers on-line and
at retail locations at the beginning of November.

    About Rogers Wireless

    Rogers Wireless is Canada's largest wireless voice and data
communications services provider with offices in Canadian cities across the
country, with 7 million customers, and two powerful brands: Rogers Wireless
and Fido. Rogers Wireless, which operates Canada's largest and most reliable
integrated wireless voice and data network, providing advanced voice and
wireless data solutions to customers from coast to coast, is Canada's only
carrier operating on the GSM/GPRS technology platform, the world standard for
wireless communications technology and the only technology that enables
roaming around the world in 200 countries for voice and 127 for data. The
company is a subsidiary of Rogers Communications Inc. (TSX: RCI; NYSE:   RCI), a
diversified Canadian communications and media company. For further
information, please visit www.rogers.com

    About LG

    The LG brand was established in 1995. The company is a global force in
electronics, information and communications products, with more than 82,000
employees working in 77 countries around the world, and annual total revenues
of more than US $35-billion (non-consolidated). LG Canada has offices in
Toronto and Vancouver. LG Canada is focused on delivering award-winning
products known for blending style and technology. These innovative products
include cell phones, flat screen TVs, laptop computers and digital appliances.
For more information please visit www.lg.ca.




For further information:

For further information: Odette Coleman, Rogers Wireless, (416)
935-6441, Odette.coleman@rci.rogers.com; Brenna Eller, High Road
Communications (for LG), (416) 644-2277, beller@highroad.com


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