Rogers renews commitment to Canadian Tennis



    Rogers Communications extends title partnership of Rogers Cup through
    2011

    TORONTO, July 20 /CNW/ - Tennis Canada and Rogers Communications Inc.
announced Sunday a three-year renewal of title sponsorship for Rogers Cup in
both Toronto and Montreal. Financial terms of the deal were not disclosed,
however the contract will extend through the 2011 event.
    "Rogers continues to display its unwavering commitment to sport in this
country," said Michael S. Downey, president and chief executive officer,
Tennis Canada. "We are proud to have such a dedicated title partner. On behalf
of the nearly two million Canadian tennis players, and the thousands of
television viewers, I extend our sincere appreciation to Rogers for helping
keep Rogers Cup one of the premiere tennis tournaments in the world. As a
non-profit organization, Tennis Canada directs the surplus from the Rogers Cup
tournaments to enhance tennis development. By renewing title partnership of
Rogers Cup, Rogers has invested further in Canadian tennis."
    The marriage between Tennis Canada and Rogers Communications started in
2000 when Rogers Wireless became co-title sponsor of the women's international
event and the relationship has grown ever since. In 2004, Rogers Wireless was
the lone title sponsor of the WTA event and one year later, cemented its place
in Canadian tennis history by lending its name to both men's and women's
tournaments, which rotate between Toronto and Montreal annually.
    "We are pleased to renew our partnership with Tennis Canada and Rogers
Cup," said Ted Rogers, president and chief executive officer, Rogers
Communications Inc. "Rogers is pleased to link our brand with professional and
amateur tennis in Canada. We look forward to watching this tennis tournament
flourish for years to come."
    In addition to its title sponsorship of Rogers Cup tournaments, Rogers
Communications is a leader in grassroots tennis. As presenting partner of the
Building Tennis Communities strategy and Rogers Rankings - a unified national
ranking system, set to launch publicly in 2009, Rogers continually shows that
they are an active partner. Additionally, Rogers provides assistance to
several provincial tennis associations and in 2006, created the Rogers Cup
Hall of Fame.
    "We are the envy of international tennis tournaments because our title
partner does not just tie its name to the event, they constantly enhance
programming," said Eugène Lapierre, vice-president, Quebec professional tennis
and tournament director of Rogers Cup presented by National Bank. "Rogers will
extend its name to all of our junior national indoor and outdoor
championships. They are as interested in making tennis grow as we are."
    Solidifying its faith in Canadian tennis, Rogers extended the title
partnership to include the 2011 Rogers Cup tournaments - the first year when
the two events will be moved to the same week. Virtually combined by
television, Rogers Cup will continue to rotate between Toronto and Montreal.
    "Rogers Communications is very strategic in choosing its partners," said
Nadir Mohamed, president and chief operating officer, Communications Group,
Rogers Communications Inc. "We have been proud to help tennis grow to historic
highs throughout Canada. Additionally, Rogers Cup shines as a best-in-class on
the ATP and Sony Ericsson WTA Tours. The next three years will be extremely
exciting for sports fans as Rogers Cup climbs to new heights."
    The main draw for Rogers Cup begins tomorrow at Rexall Centre in Toronto
with action getting underway at 11 a.m. Rogers Cup presented by National Bank
is scheduled from July 26 to August 3 at Uniprix Stadium in Montreal.

    About Rogers Cup

    Rogers Cup is a Tennis Canada owned and operated world-class tournament
celebrating its 127th anniversary. Rogers Cup takes place July 19-27, 2008 at
the world-class Rexall Centre on the campus of York University. As an ATP
Masters Series tournament and U.S. Open Series event, the Rogers Cup will
showcase the world's top male tennis talent in Toronto for nine exciting days
of tennis. Past champions Novak Djokovic (2007), Roger Federer (2004 and
2006), Rafael Nadal (2005) and Andy Roddick (2003) will battle once again for
the third-oldest title in tennis, behind only Wimbledon and the U.S. Open. For
tickets visit www.rogerscup.com.

    About the Rogers Cup presented by National Bank

    A Sony Ericsson WTA Tour Tier I event, the Rogers Cup is one of the most
prestigious tournaments in the world after the four Grand Slams. The Rogers
Cup, which showcases the best players in the world, offers a total of $1.34
million dollars in prize money and is part of the US Open Series. Founded in
1892, the Rogers Cup is the third oldest tournament in the world after
Wimbledon and the US Open. Some of tennis history's greatest champions have
claimed the Rogers Cup title including Martina Navratilova, Chris Evert,
Steffi Graf, Monica Seles, Serena Williams, Justine Henin and Ana Ivanovic.
The presentation of the women's and men's edition of the Rogers Cup alternates
each year between Montreal and Toronto.

    About Rogers Communications Inc.

    We are a diversified Canadian communications and media company. We are
engaged in wireless voice and data communications services through Wireless,
Canada's largest wireless provider and the operator of the country's only
national Global System for Mobile Communications ("GSM") based network.
Through Cable we are one of Canada's largest providers of cable television
services as well as high-speed Internet access and telephony services. Through
Media, we are engaged in radio and television broadcasting, televised
shopping, magazines and trade publications, and sports entertainment. We are
publicly traded on the Toronto Stock Exchange (TSX: RCI.A and RCI.B) and on
the New York Stock Exchange (NYSE:   RCI). For further information about the
Rogers group of companies, please visit www.rogers.com.

    About Tennis Canada

    Founded in 1890, Tennis Canada is a non-profit, national sport
association responsible for leading the growth, promotion and showcasing of
tennis in Canada. Tennis Canada owns and operates two of the premier events on
the ATP and Sony Ericsson WTA tours; Rogers Cup men's and women's events that
rotate annually between Rexall Centre in Toronto and Uniprix Stadium in
Montreal. In addition, Tennis Canada owns and operates six professional ITF
sanctioned events and financially supports five other professional tournaments
in Canada. Tennis Canada operates national training centres at the Compass
Centre of Excellence in Toronto and at Uniprix Stadium in Montreal. Tennis
Canada is a proud member of the International Tennis Federation, the Canadian
Olympic Committee, the Canadian Paralympic Committee and the International
Wheelchair Tennis Association, and serves to administer, sponsor and select
the teams for Davis Cup, Fed Cup, the Olympic Games and all wheelchair, junior
and senior national teams. Tennis Canada invests its surplus into tennis
development. For more information on Tennis Canada please visit our Web site
at: www.tenniscanada.com.

    
    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/
    





For further information:

For further information: Media Contacts: Jan Innes, Vice-President,
Communications, Rogers Communications Inc., (416) 935-3526,
jan.innes@rci.rogers.com; Michael Cvitkovic, Regional Director, Communications
and Media Relations, Tennis Canada, (416) 650-7947,
mcvitkovic@tenniscanada.com; Louis-Antoine Paquin, Regional Director,
Communications and PR, Tennis Canada, (514) 273-1515 ext. 232,
lapaquin@tenniscanada.com

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