Rogers Publishing announces 80% increase in Hello! Canada circulation in one year



    TORONTO, Sept. 4 /CNW/ - One year after the launch of the weekly Canadian
edition of Hello! magazine, Rogers Publishing announces an 80 percent increase
in its circulation guarantee to advertisers. This increase represents a
monthly circulation guarantee of 180,000 copies, up from the 100,000 at launch
August 24, 2006. This announcement follows a 20% increase to 120,000 earlier
this year.
    Hello!, the international celebrity magazine brand with 10 editions and
more than 8 million readers worldwide, is being strongly embraced by Canadian
readers and advertisers alike.
    Following Hello! magazine's recent Diana commemorative issue which broke
previous newsstand sales records, Hello! Canada marked its first anniversary
with the September 10th issue - breaking all 2007 advertising sales records
for previous issues.
    "We are delighted with the warm welcome Canadians have given Hello!
Canada" says Tracey McKinley, Executive Publisher and Vice President of Rogers
Consumer Publishing. "Both newsstand sales and subscriptions have been
building strongly since launch a year ago. As well, the advertising community
has been booking increasing numbers of ads with Hello! We are extremely
pleased with the momentum on the brand".
    Hello! has applied for membership with the Audit Bureau of Circulations,
and currently provides advertisers with sworn statements of circulation.

    About Hello!

    With 60-plus years of success, 10 editions around the world and a reach
of more than eight million readers in over 100 countries, Hello! magazine has
been launched in Canada by the country's leading consumer publisher: Rogers
Publishing Limited. The Canadian Hello! presents respectful, up-close and
intimate information on international and national celebrities known and loved
by Canadians. With unparalleled access to celebrities' homes and lives, Hello!
publishes spectacular photographs, as well as exciting lifestyle sections
featuring fashion, decor, food and travel. The U.K. edition of Hello! was
launched in 1988, creating the celebrity magazine marketplace in that country,
and is a wholly owned subsidiary of the Spanish magazine Hola!, which first
debuted in 1944.





For further information:

For further information: Jacqueline Segal,
jacqueline.segal@rci.rogers.com

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HELLO! Canada

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