- MuchMusic and Rogers partner to give FOB fans a multi-platform musical
- 30-minute countdown special begins at 6:30 p.m. ET -
- Post-show continues exclusively on Rogers Vision phones and
TORONTO, Oct. 17 /CNW/ - MuchMusic and Rogers partner in the name of
unparalleled access and multi-platform madness to give fans across the country
admission to the hottest concert of the season. Rogers Presents Much's Live In
The Lot with Fall Out Boy has these power-pop rockers playing live in front of
hundreds of fans at the legendary Much HQ in downtown Toronto. The hour-long
concert airs live, Tuesday, October 28 at 7 p.m. ET on MuchMusic, and
continues exclusively on Rogers Vision phones and muchmusic.com at 8 p.m. ET.
It all kicks off with a 30-minute countdown special at 6:30 p.m. ET on
MuchMusic. The show is also being turned into a special, 30-minute concert to
air later on CTV. Multi-platform content will run on TV, online, Rogers Vision
phones and On Demand from Rogers.
A perennial MuchMusic fan-favourite, Fall Out Boy introduces fans to
their newest album Folie à Deux, hitting shelves December 16. The boys perform
their biggest hits and new songs during the concert, including their current
single "I Don't Care". The video for "I Don't Care", which features cameos by
Pharrell Williams, The Hills' Spencer Pratt, and a Sarah Palin look-a-like, is
currently on heavy rotation on MuchMusic.
"We always strive to be as loud as we can on all platforms," said Brad
Schwartz, Senior Vice President and General Manager, Much MTV Group, CTV Inc.
"By partnering with Rogers and one of the hottest bands on the planet, we are
able to create unique experiences and innovative mobile interaction everywhere
Can't make it in person? Rogers and Much have teamed up to provide
concert goers from coast-to-coast a slew of ways to catch Rogers Presents
Much's Live In The Lot with Fall Out Boy:
The Rogers Flyway Contest gives three lucky fans and their friends
unbeatable access to this event. The winners receive a trip to Toronto, VIP
treatment at the FOB concert, a meet and greet with the band, and coveted
Nokia N95 8GB phones. Viewers can enter by texting FOB to 4849 on their Rogers
Wireless device or online at muchmusic.com/fob.
Lucky Rogers Wireless customers who come down to watch the show live at
Much HQ in Toronto receive access through the Rogers Wireless Box Office
(WBO). The WBO hooks fans up with VIP treatment to enjoy the show. To get a
PIN code for a WBO ticket on a Rogers Wireless device, visit a participating
Rogers Authorized Dealer or watch MuchMusic for details.
Fall Out Boy is all over the web. Muchmusic.com/fob gives FOB fanatics all
the latest info on the show. Log on for a catalogue of FOB vids, photos and to
watch a live stream of the concert. Super-fans should stay tuned to the site
after the on-air special ends as the live show continues online. After the
concert, viewers can post their pics on Show Me Yours and go to the site for
exclusive blog content.
Whether they're live in the lot or loungin' at home, lucky Rogers
Wireless fans can get up close and personal with Fall Out Boy by watching the
show live on their Rogers Vision phone. They can also vote for a song in FOB's
set via text message during the event (full details will be available on-site
during the concert and on-screen during the broadcast). The after show is also
available to Rogers Vision customers.
Picture-taking groupies on-site can also get major exposure by sending
their shots to the big screens by the stage. Finally, if they missed the live
show, Rogers Wireless customers can tune in on their Rogers Vision phone, 24
hours after the event, and watch it anytime on Rogers Mobile TV or with Video
Texting FOB to 4849 on any Rogers Wireless device provides Fall Out Boy
fans with a virtual playground where they can access the live show content and
more on their phone.(*)
Rogers Digital Cable customers who can't make it, or miss the live show,
can view a special 30-minute cut of the concert anytime they want On Demand
from Rogers, on Channel 100 approximately 24 hours after the event.
(*) Standard data rates and text-messaging fees may apply for certain
As the No. 1 Canadian brand for teens and young adults, MuchMusic is an
integral part of today's pop-culture landscape. Live performances and
interviews with the best Canadian and international artists, and celebrity
guests put fans in the centre of the action making MuchMusic's acclaimed
street level Toronto headquarters Canada's epicentre of celebrity. A
multi-platform Canadian icon, MuchMusic.com is a favourite destination for
youth delivering music videos, user-generated content site and more. MuchMusic
spotlights homegrown talent through original productions and nurtures the
Canadian music video production industry through its annual, multi-million
dollar contribution to VideoFACT. MuchMusic is available in 8.2 million
households across Canada via cable, satellite, and mobile. For more
information, go to muchmusic.com.
MuchMusic is a division of CTV Limited.
For further information:
For further information: Amy Doary, MuchMusic, (416) 581-7400 x2593,