Rogers Media and Hearst Magazines Digital Media announce exclusive Canadian marketing and sales partnership



    TORONTO, Oct. 1 /CNW/ - Two of North America's leading publishers of
print and digital consumer content today announced a ground-breaking
partnership that will offer Canadian advertisers an exceptional opportunity to
reach their target audiences and deliver premium content to Canadian digital
audiences. The partnership is effective November 1.
    The Hearst Magazines Digital Media properties participating in the
partnership include cosmopolitan.com, marieclaire.com, cosmogirl.com,
goodhousekeeping.com, redbookmag.com, seventeen.com, ecrush.com,
espinthebottle.com, teenmag.com, kaboodle.com, quickandsimple.com,
mypromshopper.com, myholidayshopper.com, mybacktoschoolshopper.com and
thedailygreen.com.
    Rogers Media's digital properties participating in the partnership
include chatelaine.com, todaysparent.com, louloumagazine.com,
canadianparents.ca, flare.com, glow.ca, macleans.ca and canadianbusiness.com.
    As a result of this partnership, Rogers Media will become the exclusive
sales agent for Hearst Digital's properties in Canada. The combined reach of
the two company's individual digital properties represents the premium online
buy for advertisers who want to communicate and interact directly with
Canadian audiences.
    "Rogers is delighted to be Hearst Magazines Digital Media's partner in
Canada," said Brian Segal, president and CEO, Rogers Publishing. "Hearst
Magazines' media properties are internationally recognized and enjoyed by
Canadians and this innovative partnership presents a remarkable opportunity
for Canadian digital audiences and advertisers alike."
    "The international strength of our brands combined with the credibility
and affinity Canadian audiences have for Rogers digital sites provides a great
offering for Web users and marketers in Canada," said Cathleen Black,
president, Hearst Magazines. "Hearst is extremely happy to be represented by
Canada's largest and most innovative publishing company north of the border."
    "The combined audience of Hearst's globally recognized brands and Rogers'
leading consumer brands is a powerful combination that presents an
unparalleled opportunity for Canadian online marketers," said Christopher Law,
Senior Director, Digital Sales, Rogers Media. "With our combined ad inventory,
advertisers will be able to significantly increase their reach within our
collective content rich websites."
    Furthermore, both companies via their respective online networks will
cross-promote print subscription sales and drive traffic between each other's
sites.

    About Rogers Media Inc.

    Rogers Media Inc., a division of Rogers Communications Inc., operates
Rogers Broadcasting and Rogers Publishing. Rogers Broadcasting has 51 AM and
FM radio stations across Canada. Television properties include multicultural
television broadcaster Rogers OMNI Television, which is a free over-the-air
system consisting of four regional broadcasters; The Shopping Channel, a
televised and electronic shopping service; Rogers Sportsnet, Canada's live
event and high-definition leader, and the management of two digital television
services. Rogers Publishing produces many well-known consumer magazines such
as Maclean's, Chatelaine, Flare, L'actualité and Canadian Business, and is the
leading publisher of a number of industry, medical and financial publications.
All media properties are integrated with their own popular web sites. Rogers
Media also owns The Toronto Blue Jays Baseball Club and Rogers Centre, a
year-round sports and entertainment facility.

    About Hearst Magazines Digital Media

    Hearst Magazines (www.hearst.com/magazines), a unit of Hearst
Corporation, is one of the world's largest publishers of monthly magazines,
with nearly 200 international editions around the world, including 19 U.S.
titles and 20 magazines in the United Kingdom through its wholly owned
subsidiary, The National Magazine Company Limited. Hearst reaches more adults
than any other publisher of monthly magazines (74.1 million total adults,
according to MRI, spring 07). Launched in March 2006, Hearst Magazines Digital
Media has launched or re-launched 18 web sites and nine mobile sites for such
leading magazine brands as cosmopolitan.com, goodhousekeeping.com,
redbookmag.com and non-magazine brand sites such as thedailygreen.com. During
this time, Hearst Digital has also acquired the eCrush Network, kaboodle.com
and RealAge.com to round out its growing portfolio of interests for teens and
women.





For further information:

For further information: Rogers Digital Media, Suneel Khanna,
Suneel.Khanna@rci.rogers.com, (416) 764-1219; Hearst Magazines Digital Media,
Jessica Kleiman, jkleiman@hearst.com, (212) 649-2545


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