Rogers introduces Pay Per Day on top new release movie rentals



    New program offers savings, choice and convenience at Rogers Video
    stores across Canada

    RICHMOND, BC, Oct. 19 /CNW/ - Rogers Video customers can expect to find
their favourite top new release movie rentals with the introduction of Pay Per
Day, a program that encourages faster returns resulting in better selection.
    Pay Per Day offers $1 off top new release movie rentals when returned the
following day. Customers can choose to keep the movie for extra days for only
$1 per day to a maximum of $4.
    There are still No Late Fees on movies outside the top new releases
giving customers a choice between Pay Per Day or No Late Fees.
    "Our top priority is ensuring that customers get the movies they want,"
says Marshall Wilmot, Vice President of Marketing, Rogers Retail. "Pay Per Day
not only increases the availability of top rentals, but also offers savings,
choice and convenience."
    In addition to Pay Per Day, Rogers customers can also take advantage of
Star Rewards, a recently launched loyalty program, which offers free movies,
games and more. With each purchase or rental, customers earn points towards
free movies or game rentals, or money off purchases.

    Rogers Retail, a division of Rogers Cable and a part of the Rogers
Communications group of companies, provides Canadians with an exceptional
retail experience through an unmatched selection of innovative home
entertainment and communications products and services. The company operates
291 Rogers Video, 97 Rogers Plus and 78 Fido stores across Canada, many of
which offer a full-range of Rogers' wireless, cable, telecom and media
products and services. Rogers Video stores also rent and sell DVD movies and
video games and offer a selection of accessories and confectionary products.
For more information, visit www.rogersplus.ca.





For further information:

For further information: Media contact: Harold Simons, Manager,
Communications, Rogers Retail, tel: (604) 303-2085, mobile: (778) 991-0680,
email: harold.simons@rci.rogers.com

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ROGERS RETAIL

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