Rogers Introduces Next Generation of Wireless Technology



    First In North America To Launch Wireless Video Calling

    TORONTO, April 2 /CNW/ - Today Rogers Wireless unveiled wireless video
calling, turning your mobile handset into a webcam for face-to-face calling in
real time with your friends, family and business associates. Rogers is the
first and only wireless carrier in North America to offer video calling, part
of the Rogers VISION suite of services that allows customers on the go to
enjoy the kind of hi-speed Internet and multimedia experience previously only
possible on a PC. To celebrate the launch of Rogers' wireless video calling,
beloved Canadian actor, William Shatner, made the trek home to make the first
official video call.
    In addition to wireless video calling, Rogers VISION allows customers to
communicate in an entirely new way with mobile multimedia and visual services
like video-on-demand, including the best on YouTube, ET Canada, CSI, CNN;
Mobile Television to access your favourite TV and video programs with
incredible clarity; radio-on-demand, featuring live XM Satellite radio; and
Rogers MusicStore, your complete source for hundreds of thousands of music
tracks.
    "Rogers VISION is a quantum leap forward in wireless communications...the
experience is like being there," says John Boynton, Senior Vice President and
Chief Marketing Officer, Rogers Wireless. "You really have to see it to
believe it! Beyond offering video calling, Canadians can now benefit from
faster than ever download times - perfect for getting music from the Rogers
MusicStore, or for watching YouTube clips and TV programming, right on your
wireless phone."
    The Rogers VISION suite of services operates on Rogers' new High Speed
Downlink Packet Access (HSDPA) network, the fastest wireless network in
Canada. HSDPA is the latest evolution of GSM, the worldwide standard for
mobile wireless communications. This powerful 3G technology significantly
improves download speeds on wireless devices, providing a user experience
similar to broadband hi-speed wireline services. Starting in Ontario's Golden
Horseshoe area and extending to top markets across the country throughout
2007, Rogers' HSDPA wireless network will revolutionize the way you access
information on the go.
    Shatner, who co-hosted this morning's event at Rogers' Toronto corporate
campus, is thrilled to be home in Canada to witness such a significant
milestone in wireless communications.
    "Canada is clearly known for its many talents," says Shatner, "but I am
especially proud to see my home country again at the leading edge of
technology."

    YouTube Offering
    ----------------
    As part of Rogers VISION, Rogers Wireless is first in Canada to offer
subscribers access to the top 50 YouTube clips, updated on a weekly basis.
YouTube's move into the wireless space will enable a new audience of mobile
users to enjoy entertaining videos virtually whenever, and now, wherever they
want.

    Rogers MusicStore
    -----------------
    With the launch of Rogers VISION, Canadians can now download their
favourite tunes from Rogers MusicStore whenever and wherever they want - and
faster than ever. Rogers MusicStore offers customers the dual functionality of
purchasing and downloading full songs to their PCs or wireless phones,
directly from their wireless phones. In addition, Rogers Wireless offers
RealTrax ring tunes - MP3-quality music clips taken from real songs by
original artists from record labels such as EMI Recorded Music, Universal
Music, SonyBMG and Warner Music, as well as a large number of independent
record labels. Visit www.rogers.com/musicstore for more information.
    For more information on Rogers VISION visit www.rogers.com/vision.

    About Rogers Wireless
    ---------------------
    Rogers Wireless Inc. is Canada's largest wireless voice and data
communications services provider with offices in Canadian cities across the
country, more than 6.8 million customers, and two powerful brands: Rogers
Wireless and Fido. Rogers Wireless, which operates Canada's largest and most
reliable integrated wireless voice and data network, providing advanced voice
and wireless data solutions to customers from coast to coast, is Canada's only
carrier operating on the GSM/GPRS technology platform, the world standard for
wireless communications technology and the only technology that enables
roaming around the world in over 180 countries. The company is a subsidiary of
Rogers Communications Inc. (TSX: RCI; NYSE:   RG), a diversified Canadian
communications and media company. For further information, please visit
www.rogers.com.


    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/




For further information:

For further information: Odette Coleman, Rogers Wireless, (416)
935-6441, odette.coleman@rci.rogers.com; Aaron Michiels, MS&L, (416) 847-1326,
aaron.michiels@mslpr.com


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