Rogers Introduces mFLEET(TM) - An Advanced Wireless Fleet Management Solution for the Canadian Market



    Service, municipal, and transportation fleets reduce operational costs
    with mFLEET - Rogers' wireless asset tracking and logistics solution with
    GPS location technology

    TORONTO and MONTREAL, April 12 /CNW/ - Rogers Communications Inc. is
launching its own wireless asset tracking and logistics solution, mFleet(TM).
mFleet is a best-in-class wireless fleet management solution based on Rogers'
many years of experience in the industry. mFleet's Web-based (ASP) solution
services a mix of fleet types - from transportation and logistics truck fleets
to service and municipal vehicles. A return on investment of 10 to 15 per cent
is possible for companies within 6 to 8 months of implementing the solution.
    After an extensive two-year review of North American solution providers,
Rogers selected WebTech Wireless Inc. of Burnaby, B.C., to be the exclusive
application provider to power mFleet. mFleet offers fleet managers and
operators real-time automated vehicle mapping, intelligent management
reporting, and vehicle diagnostic (health) reports. Using mFleet's Locator
hardware with Global Positioning System (GPS) and engine diagnostic
technology, messages from vehicles connect in real-time to mFleet Quadrant, a
secure, Web-based hosted mapping and reporting software, over the Rogers
Wireless network.
    Each mFleet customer receives automated driver timesheets, custom
geofencing, odometer readings, maintenance scheduling and much more. mFleet
includes solution offerings for the following needs: service fleets
(gas-powered); transportation and logistics fleets (diesel powered); and
trailer and asset tracking.
    "mFleet is the latest example of Rogers investing in innovative wireless
business solutions that reduce operational costs and improve customer
satisfaction," said Mansell Nelson, Vice President of Business Development,
Rogers Wireless. "Rogers has a long history supporting wireless fleet
solutions, and we've selected the best, most cost-effective wireless solution
to take the guess-work out of fleet management for customers."
    The benefits of mFleet vary from less engine idling time and fuel
consumption, to lower insurance costs through improved vehicle and asset
security. It delivers direct return-on-investment for all fleet sizes and
truck types.
    "Organizations are increasingly seeking to deploy wireless technology to
boost staff productivity and optimize resource management," said Nathan Dyer,
an enterprise mobility analyst in Yankee Group's Enterprise Research group.
"Specifically, many operations managers look at their service vehicle and/or
truck fleets and recognize that feature rich asset tracking and logistics
solutions can play an important role in improving employee performance and
reducing business costs. This partnership between Rogers and WebTech Wireless
will make these businesses sit up and take notice."
    "We are dedicated to providing Rogers customers with leading-edge
hardware and software," said Anwar Sukkarie, President and CEO, WebTech
Wireless. "This partnership allows us to leverage Rogers' sales and marketing
strengths, while at the same time focus on the latest research and development
technology for asset tracking and fleet management. We will continually
provide our customers the latest intelligent reports and mapping to help them
drive operational costs from their business. We look forward to leveraging our
strengths, with the strengths of Rogers, to provide the best overall
customers' experience."

    mFLEET(TM) for Services Sector

    mFleet for Service Fleets improves technician and driver accountability
on gas-powered vehicles while allowing dispatchers to optimize routes,
schedules and time-sheets. From municipal and utility vehicles to security
cars, mFleet will deliver cost-savings within months. Managers will be able to
reduce fuel costs, determine maintenance issues before they become costly, and
grow revenue by increasing daily service calls. Drivers are also provided with
added protection through lone-worker panic buttons.
    "We have employees that work remotely and in isolation 24/7. Our concern
is their safety when working alone with the hazards found at oil and gas
locations," said Bob Lewis, Safety Coordinator, Pronghorn Controls Ltd. "With
mFleet, we have a real-time system to support our mobile workers in terms of
communication and location.
    "Being able to measure vehicle productivity has also improved our bottom
line. mFleet is a key part of our system that addresses worker safety and
manages our vehicles on the road."

    mFLEET(TM) for Transportation &  Logistics Sector

    mFleet for diesel-powered Transportation & Logistics fleets enables
management to improve truck and trailer productivity while reducing downtime
and increasing truck utilization. Rogers provides cost-effective U.S. roaming
packages for cross-border trucks as well as in-cab mobile data terminals with
driver log and fuel tax software, including up-to-date industry compliance
parameters.
    Untethered trailers and other mobile assets can be kept safe by
monitoring unauthorized activity and can be better utilized. Refrigeration
units (reefers) can be monitored remotely and recorded to ensure the proper
temperature of perishable goods or medicines are met.
    Additional information about mFleet is available at rogers.com/mFleet

    About Rogers Communications
    Rogers Communications Inc. (TSX: RCI; NYSE:   RG) is a diversified Canadian
communications and media company engaged in three primary lines of business.
Rogers Wireless is Canada's largest wireless voice and data communications
services provider and the country's only carrier operating Canada's Most
Reliable Wireless Network on the world standard GSM/GPRS technology platform;
Rogers Cable is Canada's largest cable television provider offering cable
television, high-speed Internet access and video retailing; and Rogers Media
is Canada's premier collection of category leading media assets with
businesses in radio, television broadcasting, televised shopping, publishing
and sports entertainment. For further information about the Rogers group of
companies, please visit www.rogers.com.

    About WebTech Wireless
    WebTech Wireless Inc. (TSX-V:WEW) is a global Telematics, location-based
services provider that develops, manufactures, and delivers turnkey wireless
solutions designed to improve productivity and profitability. WebTech products
include wireless hardware and software services running on cellular and
satellite networks, and include Automatic Vehicle Location, Mapping,
Reporting, Vehicle Maintenance, Driver Status, In-vehicle Telemetry,
Messaging, In-vehicle Navigation, and wireless application and Internet
connectivity. WebTech is currently providing devices and services worldwide in
eight languages to over forty-one countries covering five continents.
WebTech's scalable solutions are used by a broad range of small, medium,
Fortune 500 companies and governments. For more information, please visit
www.webtechwireless.com.





For further information:

For further information: Media contacts: Sebastien Bouchard, Specialist,
Public Relations and Communications, Rogers Communications Inc., (514)
734-6406 - BB (514) 880-8889, Sebastien.Bouchard@rci.rogers.com; Hanna
Paterson, Director, Communications, Rogers Business Solutions, (416) 935-6816
- BB (647) 400-2039, Hanna.Paterson@rci.rogers.com; Phoebe Yong, Magnolia
Communications, Webtech/Press contact, (604) 760-3085, phoebe@magnoliamc.com


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