Rogers Broadcasting and Larche Communications swap radio properties



    TORONTO, June 4 /CNW/ - Larche Communications Inc. (LCI) is pleased to
announce today that it has agreed to acquire from Rogers Broadcasting Ltd. the
assets of radio station CICX FM Orillia, Ontario.
    Rogers Broadcasting Ltd. is pleased to announce today that it has agreed
to acquire from Larche Communications (Kitchener) Inc. the assets of CIKZ FM,
Kitchener, Ontario.
    "This swap makes great strategic sense for our company," says LCI
President Paul Larche. "It will allow us to better compete and consolidate our
efforts in central Ontario, where we already own CICZ FM Midland."
    Gary Miles, CEO - Radio, Rogers Media, stated, "We have been fans of Paul
Larche and his organization for years. We believe this exchange makes perfect
sense for both companies. We both share the same operating philosophies and
commitment to broadcasting. CIKZ FM will make a great addition to our
Kitchener holdings."
    The sale is subject to approval from the Canadian Radio-Television &
Telecommunications Commission (CRTC), for which an application will be
submitted shortly.

    Rogers Broadcasting (TSX: RCI; NYSE:   RG) has 51 AM and FM radio stations
across Canada. Television properties include multicultural television
broadcaster Rogers OMNI Television, which is a free over-the-air system
consisting of four regional broadcasters; The Shopping Channel, a televised
and electronic shopping service; Rogers Sportsnet, Canada's live event and
high-definition leader, and the management of two digital television services.
For further information about the Rogers group of companies, please visit
www.rogers.com.

    Larche Communications Inc. is a small independent broadcast company with
two radio assets CICZ FM Midland and CIKZ FM Kitchener.





For further information:

For further information: Rogers Media Inc.: Jan Innes, (416) 935-3525,
jan.innes@rci.rogers.com; Larche Communications Inc., Paul Larche, (705)
720-1991 x 232, plarche@KICXFM.com


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