Rogers and me: finding the sweetspot



    TORONTO, March 10 /CNW/ - Once a struggling entrepreneur, Joanna Track
played out a shrewd courtship with media giant Rogers Communications resulting
in a very sweet deal and a happy partnership. Two years ago, Rogers came
knocking on her door, wanting to buy a piece of her style-focused newsletter
and website "Sweetspot." Instead of being swallowed up whole, the usual fate
for most young companies when corporate overtures take place, Track negotiated
a deal that allowed her to maintain control of her company. Having full access
to Roger's marketing support is the icing on the cake. Find out how to pick
the right corporate partner from Globe and Mail writer Rasha Mourtada in this
edition of Report (Small) Business magazine, to be published on Thursday,
March 13.
    The March issue of Report on (Small) Business magazine also features:

    New life in the business of death - A decade ago, consolidation was
sweeping the funeral services industry. By the mid-1990s, several funeral home
conglomerates had scooped up 20 per cent of funeral homes in North America.
But they soon found out that death can't be mass-produced. Jumping into the
breach are family-run homes like Vancouver's Kearney Funeral Services, a
venerable institution in the industry with a 100-year history. Taking their
cue from the burgeoning wedding business, these mom and pop businesses cater
to diverse preferences and offer highly personalized services. Globe and Mail
writer Patrick White looks at an old business that's been revitalized.

    Location, location, location - This mantra may be a cliché but still
holds true. There are good reasons why retailers stress over the address just
as much as homeowners do. Location choice can mean the difference between
success and failure. Just ask the T. Eaton Co. that became a textbook example
of the latter after building huge department stores in the mostly empty
downtowns of small Canadian cities during the 1970's. Successful independents
like sports-gear retailer Sporting Life and high end supermarket chain
Pusateri's are a sharp contrast. Writer John Lorinc tells how you can make a
smart location choice.

    The Globe and Mail's small business web site and Report on (Small)
Business magazine focus on the fastest growing segment of the economy:
entrepreneurs. In the next five years, more than 100,000 new businesses will
launch in Canada. The Globe and Mail serves the unique needs of these
businesses with a wealth of online resources and dedicated coverage of small
business issues and stories at reportonbusiness.com/smallbusiness. The
magazine is distributed to members of the Canadian Federation of Independent
Business, via select home delivery issues of the Globe and Mail and online at
reportonbusiness.com/rosbmagazine.

    The Globe and Mail, Canada's national newspaper, is a division of
CTVglobemedia, a dynamic multimedia company, which also owns CTV Inc.,
Canada's number-one private broadcaster.

    Interview opportunities available.




For further information:

For further information: Teresa Pagnutti, (416) 969-2721 or
tpagnutti@environicspr.com

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