Rogers adds exclusive channels ATV Home, NTV Bangla and Dandana TV to its expanding multicultural channel line-up



    Currently offering a limited free preview for all three channels

    TORONTO, April 19 /CNW/ - Rogers Cable Communications Inc. announced
today the addition of ATV Home (Hong Kong), NTV Bangla (Bangladesh) and
Dandana TV (Middle East) to its industry leading list of multicultural
programming, which includes more than 60 multicultural channels offered in 24
languages.
    "Rogers is excited to add three more multicultural channels, designed to
meet Canadian consumers growing demand for personalized programming, while
enhancing their viewing experience," said David Purdy, Vice-President and
General Manager Television Services for Rogers Cable. "As the industry leader
in multicultural programming, Rogers is focused on providing top-notch
international programming that truly reflects the tastes and cultural make-up
of our subscriber base. These highly-rated channels offer our customers the
best in news, music, entertainment and children's programming from around the
world."
    Available today across Ontario, these exclusive specialty channels offer
diversified programming in their respective languages including Cantonese,
Bangla and Arabic. The new channels can be ordered individually, for as little
as $9.95 per month, or packaged with other multicultural channels for
additional savings. Special introductory offers are currently available
including a limited free preview for ATV Home, NTV Bangla and Dandana TV.
    For more information, customers can call 1-888-ROGERS1 or visit
www.rogers.com/multicultural.

    
    About the Channels
    ------------------

    -------------------------------------------------------------------------
    Channel               Pricing        Details
    -------------------------------------------------------------------------
    ATV Home Channel      $10/mo when    A leading Cantonese television
    (America) - Chinese   ordered with   channel from Hong Kong, ATV Home
    (Cantonese)           Fairchild TV.  Channel (America) provides a full
                                         range of television entertainment to
    FREE PREVIEW                         Chinese communities throughout North
    ENDS May 10                          America. This channel broadcasts the
                                         best and most up-to-date cultural
                                         and current events from Hong Kong.
                                         The latest dramas, movies, talk
                                         shows, news, current affairs and
                                         children's entertainment are all
                                         part of this fantastic channel.
    -------------------------------------------------------------------------
    NTV Bangla -          $14.95/mo or   NTV Bangla, a Bangla-language
    South Asian (Bangla)  $10/mo when    channel, offers high-quality
                          ordered with   programming broadcast 24-hours-a-
    FREE PREVIEW          ATN or ATN     day. NTV Bangla is rated No.1 in
    ENDS May 10           Bangla         Bangladesh offering a variety of
                                         programming including news,
                                         entertainment, top drama serials
                                         like "Sporsher Baire" and "Tin
                                         Purush," musical programs, movies,
                                         documentaries, children's programs,
                                         cultural programs and much more for
                                         Bangladeshis in North America.
    -------------------------------------------------------------------------
    Dandana TV - Arabic   $9.95/mo or    Dandana TV is a 24-hour-a-day Arabic
                          $5/mo when     music video channel broadcast from
    FREE PREVIEW          ordered with   the U.S. Through its hip shows,
    ENDS April 30         ART America    music videos and coverage of major
                          or Abu Dhabi   Arab-American events, Dandana TV
                          TV.            provides pop culture to Arabs
                                         throughout North America. In
                                         addition to its music programming,
                                         Dandana TV also offers a variety of
                                         talk shows featuring gossip and
                                         interviews with many of today's
                                         Arabic superstars.
    -------------------------------------------------------------------------
    

    About Rogers Cable:
    -------------------

    Rogers Cable Communications Inc. is a wholly-owned subsidiary of Rogers
Communications Inc. (TSX: RCI; NYSE:   RG), a diversified Canadian
communications and media company. Rogers Cable's advanced digital two-way
network passes approximately 3.5 million homes in Ontario, New Brunswick and
Newfoundland, with 65% basic penetration of its homes passed. Rogers Cable
pioneered high-speed Internet access and now 37% of homes passed by its cable
networks are Internet customers while 55% of its basic cable customers
subscribe to Rogers' high-speed Internet service. With 50% digital
penetration, Rogers Cable offers a leading selection of High Definition TV
programming, a complete array of Rogers On Demand services (including Video on
Demand (VOD), Subscription VOD, Personal Video Recorders and Timeshifting
channels), and an extensive line-up of sports and multicultural programming.
Rogers Cable now offers home telephone service (voice-over-cable) to
approximately 90% of its cable territory and, combined with its circuit
switched telephony subscribers, has over 715,000 local telephony customers.
Rogers Cable also owns and operates 468 Rogers Retail stores.
    Additional information on Rogers is available at
www.rogers.com/multicultural





For further information:

For further information: Nancy Cottenden, Rogers Cable, (416) 935-4726,
nancy.cottenden@rci.rogers.com

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