Rockstars are set to party this weekend at the Rockstar Hotel



    adidas Originals, Dose.ca and Jagermeister host Canada's biggest rockstar
    party

    SASKATOON, SK, March 29 /CNW/ - So when a rockstar wants to party, where
do they go? This weekend, they'll be heading to the Rockstar Hotel in
Saskatoon. This Saturday, March 31st, the biggest celebrity party the prairies
have ever seen will go down at The Senator Hotel in downtown Saskatoon. The
hotel has been bought-out top-to-bottom, in order to put on an exclusive
celebrity party worthy of the music artists and industry tastemakers looking
to unwind the night before the big event.
    Starting at 11:30 pm, the party takes place throughout the hotel with a
bar placed at the front desk and in hotel rooms on the first floor. The DJ
stage will be set-up at the end of the first floor hallway where mash-up
wizards, TEAM CANADA, and dance-punk heroes, SHOUT OUT OUT OUT OUT, will
perform into the wee hours of the morning. Celebrity DJ sets are expected.
Gifting suites will be open for a select few music artists and celebrity
VVIP's, where they will "shop" for shoes and apparel from adidas Originals,
clothing from common cloth, and 59/50 and EK caps from New Era.
    The basement of The Senator Hotel will feature a party hosted by The Love
Movement, the artist collective formed by Juno Awards nominee, K-OS, and
producer, Natalie Galazka. The Basement Throwdown will be produced by
Toronto's Pink Mafia.
    Old motel keychain invites were mailed last week to hundreds of music
artists, celebrities and music industry key influencers. Although celebrity
attendance can't be confirmed until the event, representatives for Juno Award
nominees have inquired about party attendance for ALEXISONFIRE, BEDOUIN
SOUNDCLASH, BILLY TALENT, CHANTAL KREVIAZUK, NELLY FURTADO, NICKELBACK, KARL
WOLF, KEISHA CHANTE, K-OS, and THREE DAYS GRACE, amongst others. A contest
promotion hosted on Dose.ca closed on Monday with more than 20,000 unique
entries. Anthony Margiotta from Woodbridge, ON and his friend, Rob Federici,
won the contest and will experience the VIP rockstar lifestyle at the Rockstar
Hotel this weekend.
    "When it comes to discerning clientelle and discerning brands, our job is
to set the stage for one-of-a-kind parties that will excite the consumer
elite," says Jeff Roach, the executive producer of the Rockstar Hotel and
Managing Director of District Lifestyle Marketing. "From the gifting suites to
the Gibson tour bus parked outside to the Pink Mafia/The Love Movement
Basement Throwdown, the Rockstar Hotel is going to go down in Can-rock
history."
    "This party puts the F. U. back in FUN!" says Pink Mafia's Anna Von
Frances.
    Supporting partners include Mattel, common cloth, New Era, Skyy Vodka,
and Gibson Guitar. The rockstars will be kept content with the many, many
cases of product provided by Jagermeister, Skyy Vodka, Red Bull, Coors Light
and Molson Canadian.
    Rockstar Hotel is a proud supporter of Kids Help Phone.
    Rockstar Hotel is by invite only with a strict guest list enforced at the
door. For media attendance, please send requests to vip@thisisthedistrict.com.
Talent RSVP to rockstar@thisisthedistrict.com.

    About District Lifestyle Marketing:
    District Lifestyle Marketing is a North American metropolitan lifestyle
marketing agency that assists premium brands in reaching discerning clientele
with elite brand experiences. District has offices in Toronto and LA.





For further information:

For further information: Kalynn Crump, District Lifestyle Marketing,
(647) 229-4248, kalynn@thisisthedistrict.com

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DISTRICT LIFESTYLE MARKETING

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