Rock Out and Look Good with the Stylish New MOTOROKR(TM) U9 Exclusively From Fido



    Sensuous and Smart Design Combines Motorola's Iconic Style with a Great
    Mobile Music Experience

    TORONTO, July 30 /CNW/ - Motorola Canada and Fido today announce the
newest addition to Motorola's ROKR music family of handsets, the MOTOROKR U9,
available exclusively at Fido(R).
    MOTOROKR U9 embodies the stylish side of music with an elegant curvaceous
design and unique advancements in mobile entertainment technology that make
music a multi-sensory experience. Its metallic gloss finish comes to life with
animated, colourful screen savers that appear to "float" across the borderless
external display. Touch sensitive, digital external music keys allow you to
control the music player from the outside, appearing magically on the display
along with the name of the song and artist.
    Seamless and lightweight, MOTOROKR U9 is small enough to fit perfectly
into a pocket or hand, but big on great sound including CrystalTalk(TM) audio
adjustment technology for clear sound in noisy areas. U9 also features Stereo
Bluetooth(R) for a superior wireless experience and sound.
    MOTOROKR U9 - Style and So Much More:

    
    -   Advanced "speaker independent" voice recognition dialing and talking
        phone features take "hands free" to the next level.
    -   A 2.0 megapixel with 4x zoom camera, landscape viewfinder, deliver
        quality, printable(1) and sharable images.
    -   Share the latest gossip and buzz with friends and family with easy
        SMS text messaging, video capture and playback, and push email.

    MOTOROKR U9 - For You - For Music You:

    -   Easy transition from phone to music and back again, MOTOROKR U9
        automatically pauses music as calls come through.
    -   Microsoft Windows Media(R) Player 11 makes the U9 ready to rock as
        soon as it's out of the box, with simple synching and automatic
        recognition of the device.
    -   Integrated music player supports multiple audio files: Windows(R)
        WMAv10 plus Janus DRM, MP3, AAC, AAC+, AAC+ enhanced.
    -   Personalize your music by uploading tracks from a PC using high-speed
        USB 2.0 for fast transfers.(2)
    -   Up to 30MB of on-board user memory(3) and an optional micro SD memory
        card enables storage of 4GB of music, pictures and other media.
    -   With stereo Bluetooth(R) wireless technology, users can enjoy a
        wireless mobile stereo experience on the go with compatible
        Bluetooth-enabled stereo headphones such as the MOTOROKR S9 wrap-
        around headset.(4)
    

    "MOTOROKR U9 allows Canadians to talk and rock in style with the next
popular spin on Motorola's oval clamshell design, delivering the most stylish
and dynamic mobile music experience," said Jim Madigan, director of GSM sales
at Motorola Canada.
    "Fido is pleased to add the MOTOROKR U9 to our extensive lineup of music
phones," said Patrick Hadsipantelis, VP, Fido Marketing. "Fido customers are
young and urban and music is a big part of their lives. The MOTOROKR U9 is an
ideal choice for our customers who are seeking a stylish music phone at an
attractive price point."
    Complementing MOTOROKR U9's crystal clear sound, Motorola introduces the
ultimate companion accessory - the MOTOPURE H12 Universal Bluetooth Headset.
MOTOPURE H12 delivers superior sound in a sleek, retro comfortable design for
the sophisticated on-the-go consumer. With its minimal size and maximum audio
performance, MOTOPURE H12 is the first Bluetooth headset with Motorola's
proprietary audio-enhancing CrystalTalk technology to help silence background
noise and allow the user to hear better, as well as be heard more clearly.
Dual microphones separate the user's voice from background and wind noise,
enhancing the voice and channeling pure, clear audio directly into the ear.
    For more information on MOTOROKR U9 , please visit:
http://direct.motorola.com/hellomoto/motou9zone. For more information on
MOTOPURE H12 visit: http://direct.motorola.com/hellomoto/h12.

    Availability

    The MOTOROKR U9 is available exclusively at Fido outlets, retail partners
and online at www.fido.ca for $75 with a three-year Fido Agreement. For
additional information, please visit www.fido.ca. The MOTOPURE H12 Universal
Bluetooth Headset is available at your local Fido dealer.

    About Motorola

    Motorola is known around the world for innovation in communications. The
company develops technologies, products and services that make mobile
experiences possible. Our portfolio includes communications infrastructure,
enterprise mobility solutions, digital set-tops, cable modems, mobile devices
and Bluetooth accessories. Motorola is committed to delivering next generation
communication solutions to people, businesses and governments. A Fortune 100
company with global presence and impact, Motorola had sales of 
US $36.6 billion in 2007. For more information about our company, our people
and our innovations, please visit http://www.motorola.com.

    About Fido

    Fido offers Canadian consumers a wide range of wireless voice and data
communications products and services, including international roaming in 200
countries/areas. Fido is wholly owned by Rogers Wireless Inc., Canada's
largest wireless provider and the country's only carrier operating on the
global standard GSM technology platform. For more information, please visit
fido.ca.

    Fido is a registered trademark of Fido Solutions Inc.

    Certain mobile phone features may not be activated by your service
provider, and/or their network settings may limit the feature's functionality.
Contact your service provider for details. All features, functionality and
other product specifications are subject to change without notice or
obligation.
    (1) Optional printer required
    (2) The unauthorized copying of copyrighted materials is contrary to the
provisions of the Copyright Laws of the United States and other countries.
This device is intended solely for copying non-copyrighted materials,
materials in which you own the copyright, or materials which you are
authorized or legally permitted to copy. If you are uncertain about your right
to copy any material, please contact your legal advisor.
    (3) Available user memory varies due to the configuration of the phone,
which varies by service provider.
    (4) This device supports Bluetooth A2DP and AVRCP profiles. In order for
Bluetooth devices to communicate with one another, they must utilize the same
Bluetooth profile. To determine the profiles supported by other Motorola
devices, visit www.hellomoto.com/bluetooth. For other devices, contact their
respective manufacturer. Certain Bluetooth features including those listed may
not be supported by all compatible Bluetooth-enabled devices, and/or the
functionality of such features may be limited in certain devices, or by
certain wireless carriers. Contact your wireless carrier about feature
availability and functionality.





For further information:

For further information: Media Contact: Motorola, Kathryn Hanley, Hill &
Knowlton (for Motorola Canada), (416) 413-4754,
Kathryn.hanley@hillandknowlton.ca; Fido, Odette Coleman, Fido, (416) 935-6441,
odette.coleman@rci.rogers.com

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