River West Brands and Phantom Industries Announce Exclusive Agreement for Underalls(TM) Brand



    CHICAGO & TORONTO, November 13 /CNW/ - River West Brands LLC and Phantom
Industries, Inc. announced today that they have entered into a multi-year,
exclusive agreement to manufacture, market, and distribute a new and
innovative assortment of hosiery and intimate product lines carrying the
Underalls(TM) brand name.

    In announcing this agreement, River West's CEO Mark Thomann stated, "We
are thrilled to align ourselves with such a recognized and capable North
American manufacturer that has built its reputation on superior product
quality and unparalleled product assortment."

    Phantom plans to introduce the Underalls(TM) brand assortment to the
retail trade in February 2008, with a full scale product launch to follow.

    "We know that women today not only want to look polished and well dressed
on the outside, but underneath as well," says Ronnie Strasser, President of
Phantom. "We are very excited about combining our expertise in design and
manufacturing with this powerful brand equity."

    Underalls(TM) will offer a revolutionary new technology whereby a
supersoft microfiber panty is built right into the legwear.

    The upcoming innovation addresses the long standing challenge of multiple
panty lines by eliminating the lines altogether. In addition, the product
provides women with the comfort they desire by enhancing the panty with a new
breathable gusset technology.

    The Underalls(TM) brand is committed to making women feel perfectly
pulled together from head to toe. As such, Phantom intends to extend the
Underalls brand by offering camisoles and reversible bras that match the built
in panty. All the items will be produced with the same supersoft microfiber
and will be offered in multiple colors and prints. In addition, Underalls(TM)
will introduce legwear - sheers and tights offering 3 styles of built in
panties, a thong, a bikini style, or a boyshort, giving the contemporary woman
comfortable and attractive choices to suit her lifestyle.

    With today's fashions focusing on smoothing, slimming, and styling,
Underalls(TM) also plans to introduce shaping products that will compliment
the intimate line, offering the today's woman a complete solution to her
undergarment needs.

    Mr. Thomann further commented that the launch will be supported by
innovative and memorable communications strategies. "Our goal is to have
America--and Canada-- saying 'Show us your Underalls(TM)'."

    About River West Brands LLC

    River West Brands acquires, redevelops, and commercializes consumer brand
properties. The Company and/or affiliates own or license a growing portfolio
of iconic brands such as Coleco(R) and ColecoVision(TM) gaming products, Salon
Selectives(R) beauty products, Eagle(R) snacks, Brim(R) coffee, Metrecal(R)
nutritional products, Bonwit Teller(TM) apparel and accessories, and a number
of others. River West is headquartered in Chicago.

    About Phantom Industries, Inc.

    Phantom is a leading manufacturer of women's apparel. Since 1956, the
company has built a reputation on superior product quality and unparalleled
product assortment. Phantom is headquartered in Toronto, Canada, and maintains
an office in New York.




For further information:

For further information: River West Brands Mark Thomann, CEO
312-834-0993 mark@riverwestbrands.com

Organization Profile

RIVER WEST BRANDS LLC

More on this organization


Custom Packages

Browse our custom packages or build your own to meet your unique communications needs.

Start today.

CNW Membership

Fill out a CNW membership form or contact us at 1 (877) 269-7890

Learn about CNW services

Request more information about CNW products and services or call us at 1 (877) 269-7890