Rising gas prices in Canada spark historic interest in MINI



    Sales of MINI increased 50% in June and MINI web traffic up 69%

    WHITBY, ON, July 2 /CNW/ - In the wake of skyrocketing gas prices, MINI
has experienced a record number of visits to its websites and a significant
increase in Canadian sales. MINI, which helped to establish the premium small
car segment in the country, increased sales 50% compared to June last year,
representing 621 MINIs sold in June. MINI saw a 69% increase in web traffic on
MINI retailer websites and a 41% increase in MINI.ca visits in June compared
to the previous year.
    MINI is now the subject of unprecedented consumer interest as Canadians
look for more fuel efficient vehicles to help ease the pain at the gas pump.
This year, Natural Resources Canada presented the MINI Cooper and MINI Cooper
Clubman with the award for the most fuel-efficient vehicles in the subcompact
class.
    "Customers are telling us that they want a fuel efficient vehicle, but
they don't want to sacrifice premium equipment or driving excitement," said
Stephen McDonnell, Director, MINI Canada. "MINI is the perfect solution."
    Due to their exceptional fuel economy, the MINI Cooper and MINI Cooper
Clubman both qualify for a $1,000 ecoAUTO rebate from the Government of
Canada. The MINI Cooper and new MINI Cooper Clubman with a manual 6 speed
transmission have a combined fuel economy of 6.3 L/100km.
    The public's increased concern about fuel economy has shown a
year-to-date increase in sales. In the first half of 2008, which included the
highly successful launch of the MINI Clubman, MINI sales have increased 24% to
2,351 units over the same period last year, setting a new June year-to-date
record.
    Interest in MINI Pre-Owned vehicles is also on the rise. Year-to-date,
total MINI Pre-Owned sales are up 43.7%, compared to the same period last
year, to 447 MINI retails. Of those 447 Pre-Owned MINIs sold, 273 were MINI
Next Certified Pre-Owned vehicles, a 42.9% increase in sales year-to-date.
    For more information on the MINI Cooper or the MINI Cooper Clubman please
visit www.MINI.ca.

    BMW Group Canada, based in Whitby, Ontario, is a wholly-owned subsidiary
of BMW AG and is responsible for the distribution of BMW luxury performance
automobiles, Sports Activity Vehicles, Motorcycles, and MINI. BMW Group
Financial Services Canada is a division of BMW Group Canada and offers retail
financing and leasing programs on new and pre-owned BMW and MINI automobiles,
as well as retail financing for new and pre-owned BMW Motorcycles. A total
network of 40 BMW automobile retail centres, 19 BMW motorcycle retailers, and
25 MINI retailers represents the BMW Group across the country.





For further information:

For further information: Jochen Frey, Corporate Communications Director,
BMW Group Canada, Office - (905) 428-5005, Cell - (416) 627-0436,
Jochen.frey@bmwgroup.ca; Stacy Morris, Specialist - Business, Marketing,
Lifestyle, BMW Group Canada, Office - (905) 428-5076, Cell - (416) 357-1728,
Stacy.morris@bmwgroup.ca

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