Randstad Canada announces Research in Motion as inaugural Randstad Award
Winner for most attractive employer as chosen by Canadian jobseekers
TORONTO, Sept. 30, 2011 /CNW Telbec/ - Randstad Canada, the country's
leader for staffing, recruitment and HR Services, is pleased to
announce Research in Motion Limited has won the inaugural 2011 Randstad
Award for most attractive employer. In voting for RIM, over 7,000 Canadian jobseekers and workers said the
company topped six of the ten attractiveness categories, with
respondents perceiving RIM as a company that offers a pleasant work
atmosphere, career progression and quality training, as well as strong
management, best salary and interesting job content which makes them
the most attractive employer in Canada.
Unique to the Canadian market, the Randstad Award aims to reward and encourage best practices in building the best
employer brands, as chosen by workers and job seekers in search of
employment opportunities within Canada's leading organizations. The top
five award winners voted the most attractive companies to work for in
Canada overall were: Research in Motion Limited, IBM Canada Ltd.,
McGill University, Air Canada and Bombardier Inc.
"It's exciting to see Canadians recognize companies that focus on the
future," says Jan Hein Bax, President, Randstad Canada. "RIM, IBM,
McGill, Air Canada and Bombardier each have such an influential impact
on our day to day lives, and will continue to shape our future, here
and around the world, through technology, transportation and education.
Creativity, innovation, and social responsibility are all qualities
that resonate with the values of Canadians, and we proudly celebrate
these with the Randstad Award."
Overall, a pleasant work atmosphere is listed as the most important
factor (six out of ten) when seeking an employer, followed by high
salary (56%) and job security (53%). Good work-life balance (48%) and
interesting job content (35%) were also listed as important factors.
Gender: men seek companies that offer innovation (104% more important
vs. women), strong management (22% more important) and image (57% more
important), while women look for strong workplace culture (28% more
important vs. men), convenient location (39% more important) and
work-life balance (24% more important). Personal satisfaction and
financial stability are equally important to both men and women.
Age: Younger people between the ages of 18 and 39 years old mainly look
for career progression opportunities and global mobility, and are
attracted to innovative companies with a strong image and reputation.
The importance of comfort, financial stability and values increases for
those over 40 years old.
Education: Post-Graduates are attracted to market leaders with a strong
image that offer international career opportunities and advancement.
Those with less education look for financially stable companies that
offer long-term job security.
2011 Randstad Award Winners - Top 5:
(To view the complete list of finalists visit randstadawards.ca):
Research in Motion Limited
IBM Canada Ltd.
"With global skills shortages continuing to intensify, the insights from
the survey will help employers to find out why potential candidates
choose one company over another and what factors determine the
attractiveness of an employer," says Bax. "It is our aim to contribute
to the world of work through this global program."
"The business environment changes so rapidly. It's important to have a
strong employer brand to help you forge ahead when your company
encounters challenges. The stronger your employer brand is, the better
prepared you will be and in time, with the proper attention, your
brand, and your business, will continue to grow and flourish," says
The announcement was made last night at an exclusive gala at The Carlu
in Toronto, where senior executives from many of Canada's biggest
companies were in attendance. The evening was hosted by Liza Fromer,
broadcast journalist and host of Global's "The Morning Show," and
featured employer branding guru Simon Barrow, Darrell Bricker, CEO of
Ipsos-Reid and John Wright SVP of Ipsos-Reid; and a special performance
by Juno-Award winner Molly Johnson. This marks the first year that the
Randstad Award for employer branding has been awarded in Canada, in
addition to eleven other countries internationally. First launched in
Belgium in 2000, the Award has become a coveted industry accolade.
The scale of the employer branding research behind the Award is
unrivalled internationally. This year alone, the Randstad Award
research has gathered data from 100,000 jobseekers globally.
About the Randstad Award: The Randstad Award program is based on a robust research platform that
gives unique insight into the key drivers of talent attraction within
Canada and across the world.
Randstad has been working with globally respected research company, ICMA
International, for over 10 years. In 2000, Randstad and ICMA launched
the first Randstad Award program in Belgium to measure employer brands.
Based on its success, Randstad had expanded the research program into
11 countries around the world and is being brought to Canada for the
first time. Visit randstadawards.ca
Randstad Award Methodology: The Randstad Award survey is based on the perceived attractiveness of
companies in a specific market. The 150 largest employers per country
are selected, each with at least 1,000 employees. The number of
respondents on average per market is 7,000. This is a representative
sample to measure attractiveness of the 150 companies. Samples are
based on national demographics (age, region, gender, education level)
with a slight emphasis on respondents aged below 40, potential workers
being the target audience of the survey. Each sample is representative
on age, region and gender and includes students, employed and
unemployed workforce aged between 18 and 65 years old.
About Randstad Canada: Randstad Canada is the Canadian leader for staffing, recruitment and HR
Services. As the only fully integrated staffing company in the country,
we understand the recruitment needs and demands of employers and job
seekers across all levels and industries. Through our insightful
knowledge of local markets, employment trends and global network of
recruitment experts, we are shaping the Canadian world of work. Visit randstad.ca
SOURCE Randstad Canada
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