Rick Hoogendoorn Presented "Award of Excellence" from Canadian Academy of Senior Advisors



    BURNABY, BC, June 13 /CNW/ - At its International meeting in Las Vegas,
the Canadian Academy of Senior Advisors (CASA) anounced Rick Hoogendoorn of
Victoria as the co-recipient of the first CASA Award of Excellence for
outstanding service to Canadian Senior and Boomer communities.
    CASA is the Canadian licensee of the international Society of Certified
Senior Advisors (SCSA), a group of geriatric physicians, gerontologists, elder
law lawyers, accountants, financial planners, and others trained and certified
in senior issues. Certified Senior Advisors (CSA's) participate in the world's
largest membership organization training professionals about aging, and
through CASA, can access a single, credible source of information for
professionals serving the 55-plus population.
    After earning his CSA certification, Rick founded the Senior Focused
Business Network. He set up a website, www.seniorsvictoria.com where Seniors
could go not only to get information but to contribute suggestions.
Concurrently, Rick participated in and took a leadership role in the Elder
Friendly City Project, designed to solicit suggestions from seniors in the
community on how businesses and professionals could make their services more
"senior friendly." Rick then spear-headed a special evening workshop for more
than 100 local business people to learn how to incorporate this feedback and
additional information to make their businesses more age appropriate.
    Rick's nominators, CSA Cheri Crause and Senior Living Magazine
Publishers, Barbara and Barry Risto say it best. "Rick demonstrates the
initiative, care and concern for seniors a CSA is meant to embody...he is a
role model for all those interested in serving the Senior community."
    As imagined, there were many nominations, each scrutinized and vigorously
debated by an impartial Review Committee, and only those meeting the standards
of leadership, innovation and quality of service to the 55-plus community
advanced in the selection process.
    Accepting the Award, Mr. Hoogendoorn said, "I am thrilled to have been
selected. The Canadian Academy of Senior Advisors is not only helping
professionals better understand the needs and concerns of Seniors in our
community, but also helps us understand those in our own families, while
forcing us to face the issues we personally face in the future. I will
continue to enthusiastically champion the health and wellbeing of Canada's
Senior citizens, and seek to live up to the spirit of this Award."
    Speaking on behalf of CASA, organization President Rhonda Latreille
concluded, saying, "In Canada, Seniors are the fastest growing segment of our
population. By 2016 there will be more Canadians over the age of 65 than
children under the age of 14. Certified Senior Advisors like these stellar
honourees understand the evolving needs of their clients, and provide relevant
and ethical services to Canada's Boomer and Senior populations. We are proud
of our association with Rick Hoogendoorn and with this award, we celebrate his
leadership in enhancing the lives of so many Canadians."

    Background: CASA
    ----------------
    CASA is the Canadian licensee of the international Society of Certified
Senior Advisors (SCSA), a group of geriatric physicians, gerontologists, elder
law lawyers, accountants, financial planners, and others well-schooled in
senior issues. CASA provides a single, credible source of information and
training for the 55-plus population, adapted with the Canadian content and
unique Canadian laws, rules, and regulations, products and services.
    Today, there are in excess of 25,000 professionals throughout North
America, representing a variety of different industries: retirement
consultants, home and health care, insurance agents, lawyers, social workers,
spiritual counsellors, real estate agents, and many others who recognize the
importance of the unified training and professional recognition that comes
upon course completion and award of the CSA(R) (Certified Senior Advisor)
designation.

    Background: Rick Hoogendoorn
    ----------------------------
    Currently a Real Estate agent with Royal LePage Coast Capital Realty in
Victoria, Rick has been in the financial services industry as well as a
television news and sports reporter.
    After earning his CSA certification, Rick founded the Senior Focused
Business Network. He set up a website, www.seniorsvictoria.com where Seniors
could go not only to get information but to contribute suggestions.
Concurrently, Rick participated in and took a leadership role in the Elder
Friendly City Project, designed to solicit suggestions from seniors in the
community on how businesses and professionals could make their services more
"senior friendly."
    Rick's nominators, CSA Cheri Crause and Senior Living Magazine
Publishers, Barbara and Barry Risto say it best. "Rick demonstrates the
initiative, care and concern for seniors a CSA is meant to embody...he is a
role model for all those interested in serving the Senior community."





For further information:

For further information: Rhonda Latreille, (877) 272-7575, E-mail:
rhonda@canadacsa.com

Organization Profile

CANADIAN ACADEMY OF SENIOR ADVISORS - CASA

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