Revolutionary winter traction product launched in the Home Depot through the Eco-Options program



    TORONTO, Oct. 11 /CNW Telbec/ - Earth Innovations is officially launching
EcoTraction nationally across Canada at the Home Depot media new product
showcase in Toronto on October 11.
    EcoTraction is the first and only high-traction, eco-friendly mineral
that effectively prevents winter slips and falls without damaging property or
harming our health, and is actually good for the environment.
    Traction tests undertaken showed that EcoTraction's proprietary blend of
grit sizes provides 35% better traction than sand using five times less
material.
    EcoTraction is also safe for children, pets and plants, and will not
melt, corrode, rust or stain. EcoTraction is reusable year after year or can
simply be swept onto lawns and gardens in the Spring for improved soil
aeration and fertilization.
    Earth Innovations CEO Mark Watson says that "we are very excited about
partnering with The Home Depot, the retail leader in green products through
their innovative Eco-Options program. We can now provide homeowners across
Canada with an eco-solution that can make their winter sidewalks safer for
walking with the peace-of-mind that EcoTraction actually benefits our
environment."
    EcoTraction will be available in The Home Depot stores across Canada
(except B.C.) starting this October, and is certified under the Home Depot's
Eco-Options program.




For further information:

For further information: Marc Appleby, Earth Innovations Inc., Toll
Free: 1-888-293-3406, (613) 232-4379, Fax: (613) 232-6746,
www.ecotraction.com

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EARTH INNOVATIONS INC.

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ECOTRACTION

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