Revolutionary Verification Tool Gives Control of TV Ad Campaigns Back to Advertisers & Media Buyers



    NEW YORK, Feb. 14 /CNW/ -- Eloda Corporation (TSX-V: ELA), a third party
solution provider for the advertising industry, announces the launch of its
new Eloda Protocol 2.0 solution. Eloda provides advertisers with an innovative
Web toolset that can monitor and enable in- flight updates to TV ad campaigns.
    "Eloda Protocol 2.0 is a ground-breaking solution that will completely
change the rules of the advertising verification process," says Francois
Rainville, CEO of Eloda. "It is putting the power of ad broadcast verification
in the hands of the advertisers and media buyers where it belongs."
    Until now, advertisers and media buyers had limited tools to support them
in the execution of the ad campaign process. With its Web-based interface,
Eloda Protocol 2.0 provides the freedom of instant viewing and immediate
calls-to-action for the flawless execution of the campaign.  Eloda Protocol
2.0 creates a means for advertising teams to work virtually and simultaneously
on a campaign. No more after-the-fact tracking of changes that were made to
the campaign. Campaign data is refreshed every thirty (30) minutes and is
recorded in an official online log, allowing for a video proof of ad
occurrences.
    Additionally, while older verification technologies are using
"watermarked" or pre-encoded information in an advertisement, Eloda Protocol
2.0 uses "patented fingerprinting" technology, which does not require any pre-
encoding of information and simplifies the verification process.
    The future is here with Eloda Protocol 2.0, putting an end to campaign
validation problems.
    Eloda Corporation (TSX-V: ELA) is an independent third party providing a
suite of innovative, effective and user-friendly measurement and validation
tools for the advertising industry.  The company is headquartered in Montreal,
with offices in New York City and Toronto. For more information, visit
www.eloda.com.
    The TSX Venture Exchange does not accept responsibility for the adequacy
or accuracy of this release.




For further information:

For further information: Sharon Ellman, +1-212-758-7394 Ext 20, or 
Donnette Dunbar, +1-212-758-7394 Ext. 28, both of Dash Media, for Eloda 
Corporation Web Site: http://www.eloda.com

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