Revlon and Mazda: Red Hot Glam Ready to Go



    TORONTO, Oct. 26 /CNW/ - Revlon's iconic red lipstick and Mazda's popular
Miata sports car join together in Revlon's Hot Summer Contest, with three
lucky winners driving home Mazda MX-5 Miatas. On September 8, 2007, the three
first prize winners were drawn; and in October winners were awarded their new
Miata convertibles, with automatic transmission, air-conditioning and other
features. "We wanted to partner with products and brands that were consistent
with the Revlon position: sexy, confident and glamorous," said Frances Lukban,
Brand Manager for Brand Revlon. The Mazda Miata topped a short list of cars
that embodied these qualities, she explained. Of course the automobiles will
express Revlon's signature colour, red, which has made a comeback in the
fashion world.
    The contest, which ran from June 1st through August 31st, were promoted
through in-store displays, with product and contest information available.
Promotional hot spots had event-specific merchandising and contest brochures.
The contest was also featured in the first issue of Revlon's in-house
magazine, Revlon Unforgettable(TM), as well as in mass market women's
magazines. It was promoted on-line on popular women's sites. Another
promotional effort featured a team of Revlon representatives who distributed
information at major summer events and locations, including Toronto's Queen
Street shopping district, Montreal's Old Town and the Vancouver Jazz Festival.
Contestants entered the draw through the purchase of a Revlon product. Second
prizes are 2000 canvas tote bags with Revlon product.
    "The contest has surpassed expectations," noted Lukban, "with over ten
thousand entries submitted during the first month alone".
    The summer contest coincides with two exciting 2007 milestones: Revlon's
75th anniversary and the opening of the new Canadian headquarters, just west
of Toronto.
    The contest officially ended with a flourish in late October. The winners
found their new Mazdas in the parking lot of their local Mazda dealership
where they were given the keys to their gleaming red prizes by a Revlon
Representative.

    
    Winners are:
    ------------
    1. Francine Boivin / Jonquiere, Quebec / purchased from WAL-MART
    2. Elizabeth Conners / Surrey B.C. / purchased from Real Canadian
       Superstore
    3. France Marchesseault / Sainte-Adele / purchased at WAL-MART
    

    About Revlon
    ------------
    Revlon is a worldwide cosmetics, skin care, fragrance and personal care
products company. The Company's vision is to deliver the promise of beauty
through creating and developing the most consumer preferred brands. Websites
featuring current product and promotional information can be reached at
www.revlon.com, www.revlonmazda.com, www.revlonunforgettable.ca and
www.almay.com. Corporate investor relations information can be accessed at
www.revloninc.com. The Company's brands, which are sold worldwide, include
Revlon(R), Almay(R), Charlie(R) and Mitchum(R).

    /NOTE TO PHOTO EDITORS: A photo accompanying this release is available on
    the CNW Photo Network and archived at http://photos.newswire.ca.
    Additional archived images are also available on the CNW Photo Archive
    website at http://photos.newswire.ca. Images are free to accredited
    members of the media/





For further information:

For further information: Lucy Fréchette, Revlon Canada PR Associate,
Email: Lucy.Frechette@Revlon.com, or Tel: (905) 897-5870; or Christiane
Théberge, No tél. : (450) 682-4672, Christiane.Theberge@Revlon.com

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