Revival of Faites de l'air, Quebec's contribution to Canada's vehicle recycling program



    
    AQLPA is at the wheel steering Quebec towards a cleaner and healthier
    environment
    

    MONTREAL, April 15 /CNW/ - After a miserable winter with major air
quality problems adding up to 48 smog days in Montreal, Quebec residents will
soon breathe easier thanks to the revival of Faites de l'air!, Quebec's
contribution to Canada's new vehicle recycling program, Retire Your Ride. The
Association québécoise de lutte contre la pollution atmosphérique (AQLPA) is
proud to announce a partnership with Clean Air Foundation that makes AQLPA the
official delivery agent for the national program in the province of Quebec.
Faites de l'air! was put in place by AQLPA in 2003 in Quebec and now, via
Retire Your Ride, aims to prevent the release of 936,450 kilograms of
smog-forming emissions into Quebec's air by removing 20,810 vehicles from our
roads before the program ends on March 31, 2011. Managed by AQLPA, Retire Your
Ride effectively and efficiently recycles 1995 model year or older vehicles in
an environmentally responsible manner. The national initiative is an effort to
improve air quality and fight against climate change by, encouraging the use
of sustainable transportation and by creating awareness among the population
in every region of Quebec.
    "If your car is 1995 model year or older, you might be polluting as much
as 19 times more than a 2004 or newer vehicle on the road," says André
Bélisle, Program Director for Faites de l'air! and Retire Your Ride. "This
voluntary program provides an opportunity to do a 'clean sweep' on your
environmental impact."
    The strength of the program is in the three R's: Registration. Recycle.
Rewards.

    
    1.  The process is simple: Contact Retire Your Ride at 1-877-773-1996 or
        log on to www.adieubazou.ca. Note: vehicles must be "live" (in
        running condition as well as registered and insured for the last six
        months).
    2.  Seventy-five per cent of an average car's content by weight can be
        recycled: All cars retired through the national program are sent to a
        certified, environmentally sound recycler, ensuring responsible
        recycling.
    3.  Participants are rewarded: In Quebec, program participants will be
        eligible to receive a number of different rewards, including transit
        incentives or $300 cash. AQLPA, in collaboration with the Retire Your
        Ride network is continuously working to add new and improved
        incentives to its roster.
    

    Quebec residents are not the only ones who can participate in the
national vehicle recycling program. For the first time ever, there is a
vehicle recycling program in every province that is locally managed and
delivered.
    "The effectiveness of Retire Your Ride lies in its strong network of
local experts who deliver the program locally in communities across the
country," said Fatima Dharsee, Acting Executive Director of Clean Air
Foundation. "AQLPA knows Quebec's environmental needs and we're excited to
collaborate and work together on a program to measurably improve air quality
for Canadians."
    The Retire Your Ride network of delivery partners include the following:
Scrap-it in British Columbia; Climate Change Central in Alberta; Saskatchewan
Environmental Society in Saskatchewan; Manitoba Lung Association in Manitoba;
Clean Air Foundation in Ontario; Association québécoise de lutte contre la
pollution atmosphérique (AQLPA) in Quebec; the New Brunswick Lung Association
in New Brunswick; the Prince Edward Island Lung Association (in collaboration
with New Brunswick Lung Association) in Prince Edward Island; Clean Nova
Scotia in Nova Scotia; Newfoundland and Labrador Lung Association in
Newfoundland and Labrador.
    The Government of Canada has committed to investing up to $92 million to
the Retire Your Ride program to help Canadians recycle their older, higher
polluting vehicles and make sustainable transportation choices, leading to
reduced air pollution and greenhouse gas emissions.

    About Faites de l'air! - faitesdelair.org

    Faites de l'air! was inaugurated in 2003 by the AQLPA as a measure to
enhance air quality, especially in Quebec's urban centers. The program has
been offering participants the opportunity to exchange their old vehicle for
transit passes and other rewards. The provincial and federal governments, as
well as major transit authorities are among its partners.

    About AQLPA - aqlpa.com

    The AQLPA aims to further undertakings and ideas which are consistent
with the principle of sustainable development. Specifically, they seek to
group environmental and para-environmental associations in order to control
air pollution, its sources and its impacts.

    About Clean Air Foundation - cleanairfoundation.org

    Clean Air Foundation is dedicated to developing programs that focus on
improved air quality and preventing climate change through a simple model of
public engagement and reward. All programs drive societal participation and
promote behavioural change by making better environmental choices easy,
contributing to a sustained positive and measureable impact on the
environment.





For further information:

For further information: André Bélisle, President and Founder, AQLPA,
(418) 642-1322, (418) 386-6992; Aly Pecoskie, Optimum Public Relations, (416)
306-6784, (416) 550-5640 (cell), alexandra.pecoskie@cossette.com

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