Retirement consultants Life's Next Steps names management and marketing expert Chris Armstrong new CEO



    
    Former TD Ameritrade, TD Bank Financial Group marketing and strategy
    executive brings a wealth of experience to LNS programs for employers
    and boomers
    

    TORONTO, Oct. 20 /CNW/ - Retirement lifestyle consultants Life's Next
Steps announced today that it has named Chris Armstrong as its new CEO.
    Armstrong joins the Toronto-based firm as it continues to develop a
growing market for the popular workshops it has designed to assist baby boomer
employees currently at the threshold of retirement and seeking a lifeplan for
their retirement years.
    Armstrong is a seasoned senior executive with an extensive background in
marketing, strategy development, and general management. He most recently
worked as an executive vice-president for TD Ameritrade in New Jersey. Prior
to that he was vice chair of sales and marketing for TD Waterhouse in New
York, and also served as executive vice president, Chief Marketing Officer for
TD Bank Financial Group in Toronto.
    "Research shows that a great many boomers want much more out of
retirement than previous generations," said Armstrong. "Life's Next Steps
workshops can provide boomers facing retirement with the insights and guidance
they need to create a life plan that builds on their strengths and values and
gives them a retirement they really want."
    Life's Next Steps recently partnered with the Human Resources
Professionals Association to produce a survey on the readiness of Canadian
businesses for the coming wave of retirement. The survey of 627 HR
professionals - titled 'Are Canadian firms prepared for the boomer exodus from
the workforce?' - revealed that many Canadian companies have yet to implement
or begin preparing workforce strategies for the coming mass departure of
retiring boomers from their organizations. Key findings:

    
    -   26% of employers said they expect up to 20% of their workforce to
        retire in the next five years;

    -   15% of firms said up to 30% of their staff will hit retirement age
        within five years;

    -   8% of companies said they expect up to 40% of their workforce to
        retire during the coming five years;

    -   14% of organizations said they feel fully prepared for "the coming
        talent shortage"; 23% of companies admitted to being "poorly
        prepared";

    -   60% of companies said they are only "somewhat prepared".
    

    Full results of the survey will be released and examined during a
breakfast forum hosted by Life's Next Steps and cosponsored by the HRPA in
Toronto on Tuesday, Oct. 21, 2008.
    Armstrong will be speaking on the survey and the implications of the
labor shortage for businesses, along with Claude Balthazard, Ph.D., Director,
HR Excellence, for the HRPA.

    About Life's Next Steps

    Life's Next Steps was created in response to the scarcity of information
and programs dealing with the life changes facing all members of the Baby Boom
Generation. Life's Next Steps focuses on how the "whole person" can remain
productive, engaged and happy for many more years. Using proven analysis tools
and interactive workshop techniques, the program helps participants build
self-awareness, create a plan and put their plan into effect. For more
information and workshop details, please visit www.lifesnextsteps.com online.





For further information:

For further information: Mark Nusca, Direct: (416) 422-7179, Cell: (416)
433-2897, Mark.nusca@porternovelli.com

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LIFE'S NEXT STEPS

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