Communications + Public Relations Foundation Surpasses Campaign Goal
TORONTO, Feb. 6, 2012 /CNW/ - The first major fund-raising campaign by Canada's leading communications
foundation has surpassed its goal. The Communications + Public
Relations Foundation will use proceeds to conduct original research to
establish the profile of today's public relations practitioners and
determine the skills and aptitude that Canadian employers will be
expecting from public relations professionals in the future.
"The expertise and training required by communications practitioners
today is dramatically different than it was just a few years ago,"
noted campaign chair, Bruce MacLellan, President of Environics
Communications Inc. MacLellan cited the emergence of digital technology
and social media, globalization, economic recession and an aging
workforce as some of the shifts impacting the public-relations
MacLellan said the campaign achieved its $75,000 objective with
donations still arriving. In addition, Canadian research firm Leger
Marketing has made a substantial services donation to the campaign.
Foundation chair Gordon McIvor called the campaign a gratifying
success. "The response from the Canadian communications and business
community has been outstanding with donations from leading agencies,
corporations and individuals.
"We can now proceed with our objective to investigate what employers in
different sectors of public relations and communications management
require to ensure the employees they hire have the talent and education
needed to contribute to overall corporate or organizational
objectives," he said.
The Communications + Public Relations Foundation was founded in 1979
with a mandate to support education and research in the communications
and public-relations industry. Most of its work to date has focussed
on advancing educational initiatives through the initiation of
scholarships, bursaries, and professional development lectures as well
providing reference text books across Canada and assisting post
graduate students with funding for research projects. The research
initiative will be the foundation's first endeavour through its newly
formed Foundation Research Network.
"Academic researchers at leading Canadian universities have already
indicated their support and interest in taking part in the original
research," said McIvor. The research network includes Mount Saint
Vincent University, Université du Québec à Montréal, McGill University,
Mount Royal University, Université de Montréal, McMaster University and
the University of Prince Edward Island.
"The first phase of the research is expected to begin by Fall 2012 with
results made available through a phased approach using the foundation's
website and other media," McIvor concluded.
SOURCE Environics Communications, Inc.
For further information:
Gordon McIvor : 416 647-968-9949
Joel Levesque, 506 847-3366
Barbara Sheffield, 416 242-6146