-- Report on Business brand to be associated exclusively with The Globe
and Mail --
TORONTO, March 8 /CNW/ - CTVglobemedia announced today it will re-name
its financial news television service Report on Business Television to BNN -
Business News Network, effective Monday, March 12 at 6 a.m. ET.
Report on Business Television launched in 1999, borrowing the name of the
Globe and Mail's venerable Report on Business brand. The network, which
operates as a separate television newsroom under the CTV News Division, will
continue its successful association with The Globe and Mail including regular
contribution from The Globe and Mail's business journalists, but under its own
new brand name. The Report on Business brand will now be associated
exclusively with The Globe and Mail.
"It's time in the channel's evolution for stand-alone identity," said
Jack Fleischmann, General Manager. "BNN - Business News Network delivers a
television-friendly brand that defines us instantly in today's 500-channel
About BNN - Business News Network
BNN - Business News Network will continue to be Canada's foremost
financial news television service, with the same successful format and
commitment to being the first destination for Canadians in search of
comprehensive coverage of the markets, together with up-to-the-minute business
and financial news.
The BNN - Business News Network schedule remains unchanged with the same
team of top business journalists leading popular programs like Market Morning,
The Street, Trading Day and After Hours. In addition to covering the day's
news, BNN - Business News Network will offer a series of specials that examine
timely and relevant business and financial issues concerning Canadians.
Upcoming special coverage includes a look at the impact of global warming on
the Canadian economy, the Conrad Black trial, and the BNN C-Suite Survey -
where Canadian executives share their views on important economic issues.
BNN on Multi-platforms
BNN - Business News Network also delivers business reports online and via
mobile. The online home of BNN - Business News Network will be found at
www.BNN.ca beginning on March 12. The site features full-length, on-demand
programming from Network's program slate together with up-to-the-minute
information on all of the stock market activities. BNN - Business News Network
is also available via the Mobile Video News Service. Available only from Bell
Mobility, BNN - Business News Network is the only mobile content dedicated
exclusively to business news.
About the Logo
BNN - Business News Network will roll out a new stylized logo and full
on-air channel package. The distinctive red is carried over from the network's
out-going logo. The entire channel package was developed in-house by CTV
Inc.'s Creative Services and On-Air Promotions teams. CTV Inc.'s Jon Arklay,
Vice President of Creative Services and Brand led the branding initiatives.
Attention Photo Editors: Download the new BNN - Business News Network
logo at www.ctvmedia.ca/bnn.
BNN - Business News Network (formerly Report on Business Television) is
Canada's only television service devoted exclusively to business and finance
news with wall-to-wall coverage of the markets. The Network features the only
televised stock ticker with real-time data from the TSX, NYSE and NASDAQ. BNN
- Business News Network provides Canadian investors with the latest business
news, newsmaker interviews and stock market analyses. The network is wholly
owned by CTV Inc., a division of CTVglobemedia. Robert Hurst is President, CTV
News. Jack Fleischmann is General Manager, BNN - Business News Network
CTVglobemedia is one of Canada's premier multi-media companies with
ownership interests in CTV Inc. and The Globe and Mail. CTV Inc. operates 21
conventional television stations across Canada and has interests in 15
For further information:
For further information: Mike Cosentino, VP Communications, CTV, (416)
332-5048, firstname.lastname@example.org or Greg McIsaac, BNN - Business News Network
(formerly ROBtv), (416) 332-5180, email@example.com