Home renovation more rewarding for Quebecers with AIR MILES reward miles
now offered to RENO-DEPOT customers
MONTREAL, June 20 /CNW/ - The AIR MILES Reward Program is thrilled to
announce that Collectors in Quebec can now earn AIR MILES reward miles at all
RENO-DEPOT stores. RONA has been offering its Quebec customers AIR MILES
reward miles since 1992, with all other RONA stores from coast to coast
joining the program in 2004.
"We are very pleased to introduce the AIR MILES program in our Réno-Dépôt
stores. This initiative allows us to coordinate our offer to customers across
Quebec and to better respond to our client needs from both RONA and Réno-Dépôt
banners," explained Pierre Dandoy, Executive Vice-President, Big-Box Stores,
"We are proud to expand our long term relationship with RONA and its
customers in the province of Quebec," said Bruce Kerr, senior vice president,
AIR MILES Reward Program. "With the growing popularity of home renovation
projects like kitchen and bathroom remodeling, AIR MILES reward miles are
certain to add up quickly."
Beginning Wednesday, June 20, RENO-DEPOT customers will earn one AIR
MILES reward mile for every $20.00 purchase, cumulative over one month.
RENO-DEPOT is a subsidiary of RONA. It has a network of 15 warehouse
stores in Quebec and is serving do-it-yourself renovators and professionals.
RONA Inc. is the largest Canadian distributor and retailer of hardware, home
renovation and gardening products. RONA operates a network of 668 corporate,
franchise and affiliate stores of various sizes and formats. With over 26,000
employees working under its family of banners in every region of Canada and
more than 14 million square feet of retail space, the RONA store network now
generates close to $6 billion in annual retail sales.
About the AIR MILES(R) Reward Program
Founded in 1991, The AIR MILES(R) Reward Program is Canada's premier
coalition loyalty program. More than 9 million active Collector accounts,
representing approximately two-thirds of all Canadian households, actively
participate in the Program.
The AIR MILES Reward Program allows Collectors to indulge in leisure,
entertainment, merchandise, travel and other lifestyle rewards quickly, simply
by doing their everyday shopping for products and services at AIR MILES
Sponsors. AIR MILES reward miles can be redeemed for more than 800 different
rewards, such as movie passes, family attractions, electronic merchandise,
sports and recreation, travel and more.
Collectors can shop and collect AIR MILES reward miles at more than 100
brand-name Sponsors across the country, representing thousands of retail and
service locations nationally, including BMO Bank of Montreal, RONA, Shell,
IGA, Jean Coutu, The Shoe Company, American Express, and airmilesshops.ca. The
AIR MILES Reward Program's website is www.airmiles.ca.
For further information:
For further information: AIR MILES Reward Program, Corporate Affairs,
Telephone: (416) 228-6614; RONA inc., Michèle Roy, (514) 599-5900, poste 5398