TORONTO, June 28 /CNW/ - Vacationing creative executives may be spending
more time looking at laptops than landmarks, a new survey suggests. Nearly
half (47 per cent) of advertising and marketing executives said they check in
at least daily while away from the office; only 13 per cent of respondents
said they never attend to business matters when taking time off.
The poll includes 250 responses - 125 from advertising executives with
advertising agencies and 125 from senior marketing executives. It was
conducted by an independent research firm and developed by The Creative Group,
a specialized staffing service providing marketing, advertising, creative and
web professionals on a project basis.
Advertising and marketing executives were asked, "How often do you check
in with the office while on vacation?" Their responses:
Several times daily...................... 19%
Once daily............................... 28%
Two to three times a week................ 27%
At least once a week..................... 13%
Never, I don't check in.................. 13%
"Vacations are a time to disconnect from the job, unwind and re-energize,"
said Dave Willmer, executive director of The Creative Group. "While checking
in on occasion is understandable, excessive communication can spoil the
benefits of being away from the office."
Willmer noted that forethought and planning can help ensure a stress-free
vacation. He offered these tips for making a successful break:
- Time it right. If possible, schedule vacations when your workload
will be light - before major projects begin or soon after they're
- Spread the word. Tell clients and customers about your vacation plans
and provide the names of colleagues to contact in your absence. Use
your e-mail's "out-of-office" function to let people know you're
- Designate a point of contact. Ask a trusted colleague to take charge
of projects while you're on vacation and offer to return the favour.
Provide clear instructions on what to expect and how to handle
certain types of situations.
- Establish office hours. If you must check in with the office, plan
ahead. Provide your team with the days and times you'll be checking
messages so you can avoid interruptions or the feeling that you're
- Unplug. While it's tempting to bring your laptop or PDA with you,
consider leaving these devices at home unless absolutely necessary.
If you bring them, leave them in your room and check them
- Seek extra support. Hiring temporary staff can help ensure projects
stay on track while you're away, especially if your team is already
operating at maximum capacity.
The Creative Group has offices in major markets across the United States
and in Canada, and offers online job search services at www.creativegroup.com.
For further information:
For further information: Jason Chapman, (416) 365-2010 extension 62070,